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Contract awardedGeodemographic data

Fresco Segmentation

Supply of Fresco segmentation data for the Daily Life layer of a member database. The service enables the allocation of specific segments to individual members to facilitate targeted email communications, inform user experience design based on segment preferences, and provide deeper analytical insights into the overall member base.

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Awarded value
£257k
As published
Published
17 April 2026
Awarded
21 May 2026
CACI
Contract length
36 months
Ends 23 August 2029

What the contract covers

Provision of consumer segmentation data and analytical insights to support targeted marketing campaigns and enhanced user experience for financial services members.

  • Fresco segmentation data for the "Daily Life" layer of Nest member segmentation
  • Allocation of a Fresco segment to each Nest member
  • Support for targeting members for email campaigns, basing user experience on known segment preferences, and gaining deeper insights into the Nest member base

Terms and requirements

Procedure
Direct award
Initial term
36 months
Contract dates
24 August 2026 to 23 August 2029
Certifications asked for
None stated
Lots
1
Suitable for SMEs
Not stated
CPV codes
73110000

Services in this contract

Lifecycle

  1. Published
  2. Contract awardedto CACI
  3. Contract starts
  4. Contract ends
The buyer

National Employment Savings Trust (NEST)

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The supplier

CACI

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Cite this contract

Link
https://bidskim.com/tender/1168745/fresco-segmentation
Buyer reference
CON-2627-016-PA23
Open contracting ID
ocds-h6vhtk-0684df
Last checked
4 November 2026

National Employment Savings Trust (NEST). Fresco Segmentation. Contract award, 17 April 2026. BidSkim, https://bidskim.com/tender/1168745/fresco-segmentation (accessed 4 November 2026).