Bespoke Citizen Segmentation Tool and Visualisation

West Midlands Combined Authority
West Midlands

Development and delivery of a bespoke citizen segmentation tool designed to provide actionable insights for service design, behaviour change programmes, and strategic communications. The solution requires data integration and visualisation capabilities to support organisational priorities across the authority's service areas.

Open the official notice

Awarded value: £176k; As published
Published: 26 January 2026
Awarded: 21 January 2026; Experian
Contract length: Not stated

What the contract covers

Tool provision service

Provision of bespoke citizen segmentation software and data visualisation tools to support strategic service design and public communication initiatives.

Provision of a segmentation tool providing actionable citizen insights for WMCA to design better services, influence behaviour change and improve communications across its strategic priorities

Terms and requirements

Contract type: Tool provision service
Certifications asked for: None stated
Lots: 1
Suitable for SMEs: Not stated
Category: Services
CPV codes: 72322000

Services in this contract

Geodemographic, consumer and location dataMain service£71k typicalBespoke citizen segmentation tool with visualisation

Lifecycle

Published
26 January 2026
Contract awardedto Experian
21 January 2026
Contract starts
Contract endsEnd date not published

The buyer

West Midlands Combined Authority

Type: Locked
Contracts, 24 months: Locked
Recorded value: Locked
Typical contract: Locked
Geodemographic data contracts, 24 months: Locked

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Contact details

Name: Locked
Email: Locked
Address: Locked

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The supplier

Experian

Contracts won, 24 months: Locked
Value won, 24 months: Locked
Buyers, 24 months: Locked
Companies House number: Locked

Main buyers

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Cite this contract

Link: https://bidskim.com/tender/1058763/bespoke-citizen-segmentation-tool-and-visualisation
Buyer reference: PRT-TFWM-SMG-2025-0003
Last checked: 5 November 2026

West Midlands Combined Authority. Bespoke Citizen Segmentation Tool and Visualisation. Contract award, 26 January 2026. BidSkim, https://bidskim.com/tender/1058763/bespoke-citizen-segmentation-tool-and-visualisation (accessed 5 November 2026).