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Contract awardedSocial media management

for Social Media services in the USA, Canada & Mexico covering beef, lamb & pork

Delivery of social media services targeting the USA, Canada, and Mexico markets to promote beef, lamb, and pork. The scope includes developing content calendars, creating high-quality multimedia assets, managing community engagement, executing paid advertising campaigns, and providing monthly performance analytics. The supplier must demonstrate cultural sensitivity, language proficiency, and the ability to integrate user-generated content while adhering to strict brand guidelines.

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Awarded value
£306k
As published
Published
27 January 2025
Awarded
11 April 2025
Llibertat
Contract length
12 months
Ends 1 June 2026

What the contract covers

Service contract with a successful agency/supplier

Provision of international social media strategy, content creation, audience engagement, and paid advertising campaigns for global brand awareness.

  • Prepare social-media strategy and planning to support increased brand awareness and provide a detailed content calendar
  • Create high-quality, relevant campaign content including text, images, videos and infographics, using and advising on user-generated content and cross-promotion
  • Engage with audiences by responding to comments and messages on all platforms and encouraging user-generated content through contests or challenges
  • Develop and execute paid social-media campaigns to increase reach, engagement and newsletter sign-ups for beef, lamb and pork in the USA, Canada and Mexico

Terms and requirements

Contract type
Service contract with a successful agency/supplier
Initial term
12 months
Extensions
12 months + 12 months
Longest it can run
36 months
Contract dates
2 June 2025 to 1 June 2026
Certifications asked for
None stated
Lots
1
Suitable for SMEs
Not stated
Category
Services
CPV codes
79340000

Services in this contract

Lifecycle

  1. Published
  2. Contract awardedto Llibertat
  3. Contract starts
  4. Contract ends
The buyer

Agriculture and Horticulture Development Board (AHDB)

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The supplier

Llibertat

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Cite this contract

Link
https://bidskim.com/tender/1737221/for-social-media-services-in-the-usa-canada-and-mexico-covering-beef-lamb-and-po
Buyer reference
2024-732
Last checked
5 November 2026

Agriculture and Horticulture Development Board (AHDB). for Social Media services in the USA, Canada & Mexico covering beef, lamb & pork. Contract award, 27 January 2025. BidSkim, https://bidskim.com/tender/1737221/for-social-media-services-in-the-usa-canada-and-mexico-covering-beef-lamb-and-po (accessed 5 November 2026).