Social media management tenders and contracts
UK public sector, covering 600+ buyer sites
183 social media management tenders and contracts, 26 this year.
Updated 4 November 2026 · compiled by BidSkim Limited · How we count
- Awarded a month£44k
- Contracts a month1.4
- Won by SMEs72%
- Renewing in 6 months4
- Frameworks and DPSs1
Social media management contracts
Tap a region to see its contracts. Pick as many as you like.
33 contracts across the UK, of any size
The latest social media management contracts awarded
- Awarded12 Oct 2026Social Media AgencySkills Development Scotland Ltd · ScotlandWon by Hydrogen£80k
- Awarded29 Sep 2026University of South Wales Social Media Management: ChinaUniversity of South WalesWon by Ping Pong Digital Ltd£34k
- Awarded7 Sep 2026Social Media ManagementMidland HeartWon by Orlo£40k
- Awarded1 Sep 2026Freelance Social Media ManagerEast Lindsey District Council · East MidlandsWon by Faye Parker£38k
- Awarded21 Jul 2026Content Creator with the Innovation for Conservation (ICON) ProgrammeUniversity of Cumbria · North WestWon by Zuali Creative Ltd
- Awarded25 Jun 2026Interim cover for Social Media management provision for USAgriculture and Horticulture Development Board (AHDB)Won by Agence IF£76k
- Awarded15 Jun 2026Marcomms YouTube ProjectThe Open UniversityWon by Stratos Creative Limited£38k
- Awarded30 Apr 2026Rednote social media and content support in ChinaBath & North East Somerset Council · South WestWon by Guaxni£21k
- Awarded19 Mar 2026Contract details notice for the provision of LinkedIn consultancy workS4C · WalesWon by ProlificVoices Ltd£28k
- Awarded13 Mar 2026GB-Sheffield: Social Media Support ServicesBritish Business BankWon by Kindred Agency Limited£240k
- Awarded16 Feb 2026Development of a Social Media StrategySouth Yorkshire Mayoral Combined Authority · Yorkshire and the HumberWon by 411 Communications Ltd£86k
- Awarded12 Feb 2026Provision of Social Media Assets to BBC Radio and BBC SoundsBBC (British Broadcasting Corporation) · LondonWon by Cold Glass Production Ltd and 1 more£3.8m
- Awarded25 Nov 2025Leeds Stop Smoking Service -Social Media CampaignLeeds City Council · Yorkshire and the HumberWon by Extreme Creations Limited£20k
- Awarded19 Nov 2025Award of CivTech - Social Media ManagementScottish Government · ScotlandWon by nu coton ltd£20k
- Awarded8 Oct 2025Social media content creation packageCity of London Corporation · LondonWon by Josh Wilkin£35k
- Awarded3 Sep 2025Visit East Lothian Social Media Channel ManagementEast Lothian Council · ScotlandWon by Social Ant Ltd£59k
- Awarded11 Aug 2025VSEH25001 - Social Media ChinaVisitScotlandWon by Dragon Trail International£401k
- Awarded5 Aug 2025Welsh Marine Treasures Natur am Byth Comms & Social Media Contract Llyn & Ynys Mon & PembrokeshireMarine Conservation Society · WalesWon by Cyngor Gwynedd
- Awarded22 Jul 2025SU163(25) Digital Marketing in ChinaSwansea University · WalesWon by Ping Pong Digital Ltd£143k
- Awarded14 Jul 2025Bradford City of Culture 2025The National Lottery Community Fund · West MidlandsWon by Komi Group Ltd£88k
- Awarded8 Jul 2025Bradford City of Culture 2025The National Lottery Community Fund · Yorkshire and the HumberWon by Komi Group Ltd£88k
- Awarded30 Apr 2025Communications services to support the 14th edition of Sculpture in the CityCity of London Corporation · LondonWon by Flint Public Relations
- Awarded14 Apr 2025Social Media ManagementWandle Housing Association Limited · LondonWon by Orlo£51k
- Awarded11 Apr 2025for Social Media services in the USA, Canada & Mexico covering beef, lamb & porkAgriculture and Horticulture Development Board (AHDB)Won by Llibertat£306k
- Awarded11 Apr 20252024-732 Social Media services USA, Canada & Mexico covering (beef, lamb & pork)Agriculture and Horticulture Development Board (AHDB) · West MidlandsWon by Llibertat£368k
- Awarded7 Apr 2025Social Media ManagementWandle Housing Association Limited · LondonWon by Orlo£51k
- Awarded31 Mar 2025Cheapside BID - Hudson Fuggle Social Media retainer 2025/26City of London Corporation · LondonWon by Hudson Fuggle Limited£47k
- Awarded28 Mar 2025Provision of Social Medial ManagementCouncil of the Reserve Forces' and Cadets' AssociationsWon by Sprout Social£120k
- Awarded4 Mar 2025Award of Mini Competition - SG Provision of Marketing Services (SSP-21-017) Lot 4Dumfries and Galloway Council · ScotlandWon by 3x1 Group£62k
- Awarded30 Jan 2025TVCA-PROC-0469 - Visit Tees Valley Social Media SupportTees Valley Combined Authority · North EastWon by The Social Co£40k
Where social media management tenders are run
- BravoSolution2 40%
- TAP2 40%
In-Tend1 20%
Tenders published in the last year that name the bid portal they run on.
Orlo won the most social media management contracts
Dragon Trail International won the most by value. Each dot is one contract, coloured by who bought it.
| Rank | Contractor | Contracts won, by buyer | Contracts | Value won | Buyers | Share |
|---|---|---|---|---|---|---|
| 1 | Orlo London · SME · See every contract | 3 | £142k | 2 | ||
| 2joint | Llibertat West Midlands · See every contract | 2 | £368k | 1 | ||
| 2joint | Ping Pong Digital Ltd Wales · See every contract | 2 | £177k | 2 | ||
| 2joint | Komi Group Ltd Yorkshire and the Humber · SME · See every contract | 2 | £176k | 1 | ||
| 2joint | Sprout Social SME · See every contract | 2 | £120k | 1 | ||
| 6joint | Dragon Trail International SME · See every contract | 1 | £401k | 1 | ||
| 6joint | Kindred Agency Limited SME · See every contract | 1 | £240k | 1 | ||
| 6joint | 411 Communications Ltd Yorkshire and the Humber · SME · See every contract | 1 | £86k | 1 | ||
| 6joint | Hydrogen Scotland · SME · See every contract | 1 | £80k | 1 | ||
| 6joint | Agence IF SME · See every contract | 1 | £76k | 1 |
16 more social media management contractors ranked. See the full ranking →
Win social media management contracts? Share your ranking.
Central government bodies award 45% of social media management contracts
Contracts with a published value in the last 2 years, from the type of buyer to the size of the contract.
6 buyers bought social media management more than once in the last 2 years
Each dot is a buyer, by how many social media management contracts it awarded in the last 2 years.
See who they are and when they usually buy →
Few and big, or many and small
Each dot is a buyer: how many social media management contracts it awarded against what they were worth. The busiest and biggest are named.
Top buyers by contracts awarded
| Rank | Buyer | Contracts | Value |
|---|---|---|---|
| 1 | Agriculture and Horticulture Development Board (AHDB) | 3 | £750k |
| 2 | City of London Corporation | 3 | £82k |
| 3 | VisitScotland | 2 | £401k |
| 4 | The National Lottery Community Fund | 2 | £176k |
| 5 | Council of the Reserve Forces' and Cadets' Associations | 2 | £120k |
| 6 | Wandle Housing Association Limited | 2 | £102k |
| 7 | BBC (British Broadcasting Corporation) | 1 | £3.8m |
| 8 | British Business Bank | 1 | £240k |
| 9 | Swansea University | 1 | £143k |
| 10 | South Yorkshire Mayoral Combined Authority | 1 | £86k |
86 social media management contracts awarded since 2021
- 122021
- 142022
- 132023
- 152024
- 202025
- 122026 so far
Half of social media management contracts are worth less than £59k
The 10 biggest social media management contracts
- BBC (British Broadcasting Corporation)Cold Glass Production Ltd, Little Dot Studios Ltd · 12 Feb 2026
- VisitScotlandDragon Trail International · 11 Aug 2025
- Agriculture and Horticulture Development Board (AHDB)Llibertat · 11 Apr 2025
- Agriculture and Horticulture Development Board (AHDB)Llibertat · 11 Apr 2025
- British Business BankKindred Agency Limited · 13 Mar 2026
- Swansea UniversityPing Pong Digital Ltd · 22 Jul 2025
- Council of the Reserve Forces' and Cadets' AssociationsSprout Social · 28 Mar 2025
- The National Lottery Community FundKomi Group Ltd · 8 Jul 2025
- The National Lottery Community FundKomi Group Ltd · 14 Jul 2025
- South Yorkshire Mayoral Combined Authority411 Communications Ltd · 16 Feb 2026
6 social media management contracts come up for renewal in the next 12 months
4 in the next 6 months. The 3 ending soonest are shown in full.
Interim cover for Social Media management provision for US
Provision of Social Medial Management
London awards the most social media management contracts. March and April are the busiest months.
Contracts by region and by month awarded. Click a region to filter the page.
The regions as a table
| Region | Open now | Contracts | Value | Typical contract | Won the most | Bought the most | Renewing in 12 months |
|---|---|---|---|---|---|---|---|
| London | 0 | 6 | £4m | £51k | Orlo (2) | City of London Corporation (3) | 1 |
| Scotland | 0 | 5 | £220k | £60k | – | – | 1 |
| Yorkshire and the Humber | 0 | 3 | £194k | £86k | – | – | 0 |
| Wales | 0 | 3 | £170k | – | – | – | 0 |
| West Midlands | 0 | 2 | £456k | – | – | – | 0 |
| North East | 0 | 1 | £40k | – | – | – | 0 |
| North West | 0 | 1 | Not published | – | – | – | 0 |
| East Midlands | 0 | 1 | £38k | – | – | – | 0 |
| South West | 0 | 1 | £21k | – | – | – | 1 |
| East of England | 0 | 0 | Not published | – | – | – | 0 |
| South East | 0 | 0 | Not published | – | – | – | 0 |
| Northern Ireland | 0 | 0 | Not published | – | – | – | 0 |
- £44k a month
of social media management contracts awarded.
Typical contract £38k x 1.2 contracts a month, last 12 months. - 1.4
social media management contracts are awarded in a typical month.
33 contracts in the last 2 years. - 4
social media management contracts come up for renewal in the next 6 months.
Recurring contracts with a named supplier and a published end date before 4 May 2027. - 1
framework or DPS is running for social media management work.
0 open to join now. - 72%
of social media management contracts are won by SMEs.
As recorded by the buyer, on 25 award notices.
How many social media management tenders and contracts are there?
| Since November 2021 | Last 12 months | |
|---|---|---|
| Notices published | 183 | 26 |
| Contracts awarded | 78 | 14 |
9 social media management contracts and frameworks end in the next 12 months, 8 of them recurring services. In the last two years, 25 buyers awarded social media management contracts to 26 suppliers.
Source: Find a Tender, Contracts Finder, Public Contracts Scotland, Sell2Wales and eTendersNI, to 4 November 2026. By Seamus White. How we count
Questions
How many social media management contracts does the UK public sector award?
33 in the 2 years to 4 November 2026, from 25 public buyers.
How long are social media management tenders open for?
The median social media management tender is open for 32 days from publication to deadline.
How much is a typical public sector social media management contract worth?
The median is £59k, and 85% are worth less than £250k.
Who wins the most public sector social media management contracts?
Orlo won the most (3). Dragon Trail International won the most by value (£401k).
Which buyers award the most social media management contracts?
Central government bodies award 45% of them.
Which part of the UK awards the most social media management contracts?
London: 6 of 33 in the 2 years to 4 November 2026, then Scotland (5) and Yorkshire and the Humber (3).
How many social media management contracts come up for renewal in the next 12 months?
6 contracts end and are likely to be re-let, the first on 3 December 2026. Another 1 ending is one-off work.
What is included
An agency that plans, creates and publishes content on the buyer's social channels (including Chinese platforms), runs always-on activity and community management, and reports results.
- Social media strategy and management
- Always-on social media activity
- Social media asset creation (graphics, reels, posts, stories)
- Digital content plans and assets
- Content generation for a destination website and its social channels
- WeChat and Weibo account management
- Partner and athlete social content
- Community management of the buyer's social channels, including campaign accounts
What is not included
- Paid social advertising (see Digital marketing, SEO, paid search and email marketing)
- Influencer campaigns (see Influencer and creator marketing)
- Web copy, blogs and articles written on their own (see Copywriting)
- Social graphics from a design call-off with no channel management (see Graphic design)
- Social video production (see Video production)
- PR (see Public relations)
- Comment and content moderation bought as a moderation service (see Social media and online content moderation)
- Social media management software (another industry:
- Social listening subscriptions (another industry: