Social media management tenders and contracts

UK public sector, covering 600+ buyer sites

183 social media management tenders and contracts, 26 this year.

Updated 4 November 2026 · compiled by BidSkim Limited · How we count

  • Awarded a month£44k
  • Contracts a month1.4
  • Won by SMEs72%
  • Renewing in 6 months4
  • Frameworks and DPSs1

Social media management contracts

113120London 601350

Tap a region to see its contracts. Pick as many as you like.

33 contracts across the UK, of any size

Recently awarded

The latest social media management contracts awarded

  1. Awarded12 Oct 2026
    Social Media Agency
    Skills Development Scotland Ltd · ScotlandWon by Hydrogen
    £80k
  2. Awarded29 Sep 2026
    University of South Wales Social Media Management: China
    University of South WalesWon by Ping Pong Digital Ltd
    £34k
  3. Awarded7 Sep 2026
    Social Media Management
    Midland HeartWon by Orlo
    £40k
  4. Awarded1 Sep 2026
    Freelance Social Media Manager
    East Lindsey District Council · East MidlandsWon by Faye Parker
    £38k
  5. Awarded21 Jul 2026
    Content Creator with the Innovation for Conservation (ICON) Programme
    University of Cumbria · North WestWon by Zuali Creative Ltd
  6. Awarded25 Jun 2026
    Interim cover for Social Media management provision for US
    Agriculture and Horticulture Development Board (AHDB)Won by Agence IF
    £76k
  7. Awarded15 Jun 2026
    Marcomms YouTube Project
    The Open UniversityWon by Stratos Creative Limited
    £38k
  8. Awarded30 Apr 2026
    Rednote social media and content support in China
    Bath & North East Somerset Council · South WestWon by Guaxni
    £21k
  9. Awarded19 Mar 2026
    £28k
  10. Awarded13 Mar 2026
    GB-Sheffield: Social Media Support Services
    British Business BankWon by Kindred Agency Limited
    £240k

Get new social media management tenders every morning →

Where to bid

Where social media management tenders are run

  • BravoSolution2 40%
  • TAP2 40%
  • In-Tend1 20%

Tenders published in the last year that name the bid portal they run on.

Orlo won the most social media management contracts

Dragon Trail International won the most by value. Each dot is one contract, coloured by who bought it.

,
Central governmentCouncilsEducationHousingOther buyers
RankContractorContracts won, by buyerContractsValue wonBuyersShare
1 Orlo
London · SME · See every contract
3£142k2
2jointLlibertat
West Midlands · See every contract
2£368k1
2jointPing Pong Digital Ltd
2£177k2
2jointKomi Group Ltd
Yorkshire and the Humber · SME · See every contract
2£176k1
2jointSprout Social
2£120k1
6jointDragon Trail International
1£401k1
6jointKindred Agency Limited
1£240k1
6joint411 Communications Ltd
Yorkshire and the Humber · SME · See every contract
1£86k1
6jointHydrogen
Scotland · SME · See every contract
1£80k1
6jointAgence IF
1£76k1

16 more social media management contractors ranked. See the full ranking →

Win social media management contracts? Share your ranking.

Who buys

Central government bodies award 45% of social media management contracts

Contracts with a published value in the last 2 years, from the type of buyer to the size of the contract.

Central government12 contractsCouncils9 contractsEducation3 contractsHousing3 contractsUnder £100k20 contracts · median £43k£100k to £1m6 contracts · median £273k£1m or more1 contract · median £3.8m
Embed this chart

6 buyers bought social media management more than once in the last 2 years

Each dot is a buyer, by how many social media management contracts it awarded in the last 2 years.

19 buyers1 contract4 buyers2 contracts2 buyers3 or 4 contracts0 buyers5 or more contracts

See who they are and when they usually buy →

Few and big, or many and small

Each dot is a buyer: how many social media management contracts it awarded against what they were worth. The busiest and biggest are named.

Central governmentCouncilsEducationHousingOther buyers
£10k£100k£1m£10m123Social media management contracts awardedFEW AND BIGMANY AND SMALLBBC (British Broadcastin…Agriculture and Horticul…VisitScotlandBritish Business BankCity of London Corporati…The National Lottery Com…Council of the Reserve F…

Top buyers by contracts awarded

RankBuyerContractsValue
1Agriculture and Horticulture Development Board (AHDB)3£750k
2City of London Corporation3£82k
3VisitScotland2£401k
4The National Lottery Community Fund2£176k
5Council of the Reserve Forces' and Cadets' Associations2£120k
6Wandle Housing Association Limited2£102k
7BBC (British Broadcasting Corporation)1£3.8m
8British Business Bank1£240k
9Swansea University1£143k
10South Yorkshire Mayoral Combined Authority1£86k

86 social media management contracts awarded since 2021

  1. 122021
  2. 142022
  3. 132023
  4. 152024
  5. 202025
  6. 122026 so far
Prices

Half of social media management contracts are worth less than £59k

Central governmentCouncilsEducationHousing
£10k£100k£1m£10mMedian £59k
Embed this chart

The 10 biggest social media management contracts

  1. BBC (British Broadcasting Corporation)Cold Glass Production Ltd, Little Dot Studios Ltd · 12 Feb 2026£3.8m
  2. VisitScotlandDragon Trail International · 11 Aug 2025£401k
  3. Agriculture and Horticulture Development Board (AHDB)Llibertat · 11 Apr 2025£368k
  4. Agriculture and Horticulture Development Board (AHDB)Llibertat · 11 Apr 2025£306k
  5. British Business BankKindred Agency Limited · 13 Mar 2026£240k
  6. Swansea UniversityPing Pong Digital Ltd · 22 Jul 2025£143k
  7. Council of the Reserve Forces' and Cadets' AssociationsSprout Social · 28 Mar 2025£120k
  8. The National Lottery Community FundKomi Group Ltd · 8 Jul 2025£88k
  9. The National Lottery Community FundKomi Group Ltd · 14 Jul 2025£88k
  10. South Yorkshire Mayoral Combined Authority411 Communications Ltd · 16 Feb 2026£86k
Renewing contracts

6 social media management contracts come up for renewal in the next 12 months

4 in the next 6 months. The 3 ending soonest are shown in full.

Ends in 8 weeks

Interim cover for Social Media management provision for US

Agriculture and Horticulture Development Board (AHDB) · 18-month contract
Held by Agence IF
£76k
Ends Mar 2027

Provision of Social Medial Management

Council of the Reserve Forces' and Cadets' Associations · 2-year contract
Held by Sprout Social
£120k
Social media management contract for a councilSouth WestUnder £100kEnds Apr 2027
Social media management contract for a housing associationUK-wide or not statedUnder £100kEnds Sep 2027
Social media management contract for a central government bodyScotlandUnder £100kEnds Oct 2027
Where and when

London awards the most social media management contracts. March and April are the busiest months.

Contracts by region and by month awarded. Click a region to filter the page.

113120London 601350
FewerMore contracts
NDJF5M5AMJJASONDJF2M1AMJJASON
Embed this chart
The regions as a table
RegionOpen nowContractsValueTypical contractWon the mostBought the mostRenewing in 12 months
London06£4m£51kOrlo (2)City of London Corporation (3)1
Scotland05£220k£60k––1
Yorkshire and the Humber03£194k£86k––0
Wales03£170k–––0
West Midlands02£456k–––0
North East01£40k–––0
North West01Not published–––0
East Midlands01£38k–––0
South West01£21k–––1
East of England00Not published–––0
South East00Not published–––0
Northern Ireland00Not published–––0
Often bought with social media management
Related services
Key findings
  • £44k a month

    of social media management contracts awarded.

    Typical contract £38k x 1.2 contracts a month, last 12 months.
  • 1.4

    social media management contracts are awarded in a typical month.

    33 contracts in the last 2 years.
  • 4

    social media management contracts come up for renewal in the next 6 months.

    Recurring contracts with a named supplier and a published end date before 4 May 2027.
  • 1

    framework or DPS is running for social media management work.

    0 open to join now.
  • 72%

    of social media management contracts are won by SMEs.

    As recorded by the buyer, on 25 award notices.

How many social media management tenders and contracts are there?

Since November 2021Last 12 months
Notices published18326
Contracts awarded7814

9 social media management contracts and frameworks end in the next 12 months, 8 of them recurring services. In the last two years, 25 buyers awarded social media management contracts to 26 suppliers.

Source: Find a Tender, Contracts Finder, Public Contracts Scotland, Sell2Wales and eTendersNI, to 4 November 2026. By Seamus White. How we count

Questions

How many social media management contracts does the UK public sector award?

33 in the 2 years to 4 November 2026, from 25 public buyers.

How long are social media management tenders open for?

The median social media management tender is open for 32 days from publication to deadline.

How much is a typical public sector social media management contract worth?

The median is £59k, and 85% are worth less than £250k.

Who wins the most public sector social media management contracts?

Orlo won the most (3). Dragon Trail International won the most by value (£401k).

Which buyers award the most social media management contracts?

Central government bodies award 45% of them.

Which part of the UK awards the most social media management contracts?

London: 6 of 33 in the 2 years to 4 November 2026, then Scotland (5) and Yorkshire and the Humber (3).

How many social media management contracts come up for renewal in the next 12 months?

6 contracts end and are likely to be re-let, the first on 3 December 2026. Another 1 ending is one-off work.

What is included

An agency that plans, creates and publishes content on the buyer's social channels (including Chinese platforms), runs always-on activity and community management, and reports results.

  • Social media strategy and management
  • Always-on social media activity
  • Social media asset creation (graphics, reels, posts, stories)
  • Digital content plans and assets
  • Content generation for a destination website and its social channels
  • WeChat and Weibo account management
  • Partner and athlete social content
  • Community management of the buyer's social channels, including campaign accounts

What is not included

  • Paid social advertising (see Digital marketing, SEO, paid search and email marketing)
  • Influencer campaigns (see Influencer and creator marketing)
  • Web copy, blogs and articles written on their own (see Copywriting)
  • Social graphics from a design call-off with no channel management (see Graphic design)
  • Social video production (see Video production)
  • PR (see Public relations)
  • Comment and content moderation bought as a moderation service (see Social media and online content moderation)
  • Social media management software (another industry:
  • Social listening subscriptions (another industry: