BidSkim
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Service market

Social marketing contracts

UK public sector · 86 contracts awarded in the 12 months to 6 October 2026

Covering 600+ buyer portals · 5 years of records · Updated 6 October 2026 · How we count

Contracts awarded
86
Last 12 months
Median contract
£60k
Recorded value
Recorded value
£95.9m
82 of 86 main-service contracts have a published value
Buyers
61
Suppliers
68

BidSkim assigns contracts to services from the notice text. How services are assigned

What stands out

  • The five suppliers that won the most social marketing contracts took 17% of them (15 of 86).
  • Contracts awarded per quarter held steady across the period.
  • The median contract, £60k, is 13% below the median across marketing & creative contracts (£69k).
  • Yorkshire and The Humber had the most contracts: 13, or 15% of the total.

Who buys social marketing

By contracts awarded, the 12 months to 6 October 2026.

  1. 1Highways England5 contracts
  2. 2Hampshire County Council4 contracts
  3. 3Greater Manchester Combined Authority3 contracts
  4. 4West Yorkshire Combined Authority3 contracts
  5. 5West Northamptonshire Council3 contracts
  6. 6Nottingham City Council3 contracts
  7. 7Animal and Plant Health Agency (APHA)3 contracts
  8. 8Leeds City Council - PACS3 contracts
  9. 9North Somerset Council2 contracts
  10. 10University of Exeter2 contracts

Top social marketing contractors by contracts won

The 12 months to 6 October 2026.

  1. 1Ice Creates Limited4 contracts
  2. 2Walk Wheel Cycle Trust3 contracts
  3. 3Go Travel Solutions3 contracts
  4. 4BETTERPOINTS LIMITED3 contracts
  5. 5Kindred2 contracts
  6. 6Crimestoppers Trust2 contracts
  7. 7Arup2 contracts
  8. 8Leopard Co2 contracts
  9. 9M&C Saatchi2 contracts
  10. 10Leeds Rhinos Foundation2 contracts

Latest and largest awards

Each links to the official notice.

Latest

Largest

Contracts awarded by quarter

22Q4 2025*20Q1 202622Q2 202621Q3 20261Q4 2026*
* part quarter

Where the contracts were awarded

England 76 · Wales 4 · Northern Ireland 3 · Scotland 3

Yorkshire and The Humber13London13South East9North West7East Midlands6West Midlands6East of England5South West5Wales4North East3Northern Ireland3Scotland2UK-wide or not stated10

What is included

Insight-led social marketing and public information campaigns that aim to change what people do or know about health, safety, travel, the environment or public services, from campaign design and creative through community activity and delivery.

  • Public health and health promotion campaigns (health checks, alcohol, stop smoking, mental health services)
  • Social marketing campaigns
  • Public, road and aviation safety campaigns
  • Active travel and bus patronage behaviour change
  • Air quality behaviour change campaigns, including in schools
  • Public information and awareness campaigns (children's privacy, vehicle tax, ADHD, sustainable food)
  • Campaign radio content and SMS messaging produced as part of the campaign

What is not included

  • Recycling and waste service campaigns and doorstep engagement (mkt.camp.recycling-waste-communications)
  • General creative agency and commercial campaigns, including foster carer recruitment (mkt.camp.creative-agency-integrated-campaigns)
  • Media buying for public information campaigns on its own (mkt.media.media-planning-and-buying)
  • Paid search and paid social management on its own (mkt.digital.digital-marketing-and-seo)
  • SMS sending platforms and bulk messaging services (another industry: it.tel.sms-messaging)
  • Behavioural insights trials (another industry: csl.research.behavioural-insights-trials)
  • Campaign evaluation research (another industry: csl.research.programme-evaluation)
  • Audience research and message testing (another industry: csl.research.market-research)

Often bought by the same buyers