Advertising agency contracts

• The five suppliers that won the most advertising agency contracts took 20% of them (11 of 54).
• The median contract, £195k, is 2.8 times the median across marketing & creative contracts (£69k).
• London had the most contracts: 15, or 28% of the total.

1. 1Transport for London3 contracts£50.0m
2. 2Department for Culture, Media and Sport2 contracts£1.7m
3. 3British Council2 contracts£362k
4. 4National Employment Savings Trust (NEST)2 contracts£295k
5. 5Hartlepool Borough Council2 contracts£90k
6. 6Wiltshire Council2 contracts£90k
7. 7UK Research and Innovation (UKRI)2 contracts£51k
8. 8GA TRAINS LIMITED1 contract£7.3m
9. 9South Western Railway Limited1 contract£4.5m
10. 10Department for the Economy1 contract£4.0m

1. 1Big wave media ltd3 contracts£65k
2. 2VCCP Group2 contracts£50.1m
3. 3PABLO LONDON LIMITED2 contracts£8.0m
4. 4Anderson Spratt Group (ASG)2 contracts£4.0m
5. 5Four Agency Worldwide2 contracts£1.3m
6. 6The Leith Agency2 contracts£1.0m
7. 7White space Agency2 contracts£90k
8. 8Definition Group2 contracts—
9. 9St Luke's Communications1 contract£4.5m
10. 10DDB UK Limited1 contract£4.0m

Latest

• DfE - The Provision of Advertising and Related Services 2026 - 2030 for Corporate Engagement and Marketing Branch (official notice, opens in a new tab)

  £4.0m

  Department for the Economy to Anderson Spratt Group (ASG) · Awarded 2 October 2026

• Development and Delivery of Industry Sector Marketing and Communications Campaign Content (official notice, opens in a new tab)

  £3.1m

  NPL Management Limited to Memetic Communications Limited · Awarded 14 September 2026

• LCR BE MORE MARKETING (official notice, opens in a new tab)

  £60k

  Liverpool City Region Combined Authority to One May Studio · Awarded 11 September 2026

• Design and Creative Services (official notice, opens in a new tab)

  £640k

  London Borough of Barnet to Good Impressions · Awarded 11 September 2026

• GMCA 2107 Development and Launch of a Greater Manchester Solar Vision and Supporting Communications Package (official notice, opens in a new tab)

  £26k

  Greater Manchester Combined Authority to Creative Concern Limited · Awarded 7 September 2026

• Contract for the Provision of Creative Agency Services (official notice, opens in a new tab)

  £750k

  C2C RAILWAY LIMITED to PABLO LONDON LIMITED · Awarded 26 August 2026

• Everyday Investor 5 (official notice, opens in a new tab)

  £100k

  National Employment Savings Trust (NEST) to Third City · Awarded 21 August 2026

• The Provision of Foster Care Advertising and Campaign Services (official notice, opens in a new tab)

  £16k

  East Ayrshire Council to supplier not published · Awarded 20 August 2026

• Great Food & Drink Campaign (US & China) (official notice, opens in a new tab)

  £1.3m

  Department for Environment, Food and Rural Affairs to Four Agency Worldwide · Awarded 17 August 2026

Largest

• Through the Line Creative (official notice, opens in a new tab)

  £50.0m

  Transport for London to VCCP Group · Awarded 12 December 2025

• Strategic Creative Marketing Services (official notice, opens in a new tab)

  £7.3m

  GA TRAINS LIMITED to PABLO LONDON LIMITED · Awarded 4 June 2026

• Creative Marketing Services (official notice, opens in a new tab)

  £4.5m

  South Western Railway Limited to St Luke's Communications · Awarded 30 June 2026

• Creative Agency Services (official notice, opens in a new tab)

  £4.0m

  First Greater Western Limited to DDB UK Limited · Awarded 15 May 2026

A creative or integrated agency that sets marketing or campaign strategy, develops the creative concept and produces and runs campaign assets across channels for any audience without its own campaign service, including foster carer and adopter recruitment, on a project, retainer or roster basis, with or without the media buy.

• Creative agency roster and framework lots
• Campaign strategy and planning
• Marketing strategy and marketing plans for a service or organisation
• Marketing and communications plans delivered with campaigns
• Creative concepting and campaign creative
• Multi-channel campaign execution and asset production
• Standby and business-as-usual campaign agency support
• Campaigns promoting programmes, courses, products or services to businesses and the public
• Foster carer and adopter recruitment campaigns
• Data-driven digital fostering campaigns
• Regional fostering recruitment campaigns

• Behaviour change, public information and public health campaigns (mkt.camp.behaviour-change-public-information-campaigns)
• Destination, tourism and cultural marketing (mkt.camp.destination-and-cultural-marketing)
• Place marketing and inward investment (mkt.camp.place-marketing-inward-investment)
• Student recruitment marketing (mkt.camp.student-recruitment-marketing)
• New homes sales marketing (mkt.camp.new-homes-marketing)
• Media planning and buying on its own (mkt.media.media-planning-and-buying)
• Brand identity work with no campaign (mkt.design.brand-identity)
• Design studio artwork to an existing brand or concept (mkt.design.graphic-design)
• Producing a single campaign film or advert (mkt.video.video-production)
• Staff recruitment attraction campaigns and employer brand (another industry: rec.attract.recruitment-advertising-agency)
• Audience research (another industry: csl.research.market-research)
• Campaign evaluation (another industry: csl.research.programme-evaluation)
• Assessing and supporting foster carers (another industry: social-care)

• Education agent
• Social marketing

• Market analysis
• Literature review