Awarded 6 October 2026
MHRA Sub-Brand Architecture and Strategy Project
Medicines and Healthcare products Regulatory Agency (MHRA) · London
Brand strategy tenders and contracts
UK public sector, covering 600+ buyer sites
86 contracts awarded in the 24 months to 12 October 2026
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Updated 12 October 2026 · compiled by BidSkim Limited · How we count
Brand strategy contracts ,
86 contracts across the UK, of any size
Recently awarded
The latest brand strategy contracts awarded
Awarded 2 October 2026
Business North East Creative Identity
North East Combined Authority · North East
Awarded 15 September 2026
Angel Network Creative Services
North East Combined Authority · North East
Awarded 8 September 2026
Centre for Excellence - Strategic Branding
North East Combined Authority · North East
Awarded 8 September 2026
West Midlands Combined Authority's Bus Franchising Programme Branding
West Midlands Combined Authority · West Midlands
Who wins · 24 months to October 2026
Undivided Limited won the most brand strategy contracts
Uned Studio won the most by value. Each dot is one contract, coloured by who bought it.
CouncilsHousing associationsNHS and healthSchools and collegesOther public bodies
| Rank | Contractor | Contracts won, by buyer | Contracts | Value won | Buyers | Share |
|---|---|---|---|---|---|---|
| 1 | Undivided Limited East Midlands · SME · See every contract | 3 | £336k | 3 | ||
| 2joint | Uned Studio Wales · SME · See every contract | 2 | £12m | 1 | ||
| 2joint | M&C Saatchi London · See every contract | 2 | £3.1m | 2 | ||
| 2joint | RBL Brand Agency Ltd East of England · SME · See every contract | 2 | £200k | 1 | ||
| 2joint | Frank, Bright & Abel Limited South East · SME · See every contract | 2 | £181k | 2 | ||
| 2joint | House 337 London · See every contract | 2 | £122k | 2 | ||
| 2joint | Anatomy Brands London · SME · See every contract | 2 | £94k | 2 | ||
| 2joint | NICE AND SERIOUS LTD South West · SME · See every contract | 2 | £50k | 1 | ||
| 2joint | Civic Computing SME · See every contract | 2 | £45k | 1 | ||
| 2joint | GARDINER RICHARDSON LIMITED North East · SME · See every contract | 2 | £6k | 2 |
63 more brand strategy contractors ranked. See the full ranking →
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Who buys
62 buyers awarded brand strategy contracts
Contracts with a published value in the last 24 months, from the type of buyer to the size of the contract.
17 buyers bought brand strategy more than once in the last 24 months
Each dot is a buyer, by how many brand strategy contracts it awarded in the last 24 months.
See who they are and when they usually buy →
Few and big, or many and small
Each dot is a buyer: how many brand strategy contracts it awarded against what they were worth. The busiest and biggest are named.
CouncilsHousing associationsNHS and healthSchools and collegesOther public bodies
Top buyers by contracts awarded
| Rank | Buyer | Contracts | Value |
|---|---|---|---|
| 1 | North East Combined Authority | 4 | £136k |
| 2 | City of London Corporation | 4 | £125k |
| 3 | University of East Anglia | 3 | £297k |
| 4 | UK Shared Business Services (UK SBS) | 3 | £97k |
| 5 | UK Research and Innovation (UKRI) | 3 | £73k |
| 6 | Transport for Wales | 2 | £12m |
| 7 | West Midlands Combined Authority | 2 | £392k |
| 8 | Imperial War Museums | 2 | £266k |
| 9 | Department for Environment, Food and Rural Affairs | 2 | £207k |
| 10 | University of Kent | 2 | £198k |
Prices
Half of brand strategy contracts are worth less than £48k
Every contract with a published value, on a log scale, coloured by who bought it.
CouncilsHousing associationsNHS and healthSchools and collegesOther public bodies
The 10 biggest contracts hold 87% of the money
Coloured by who bought it.
- Transport for WalesUned Studio · 14 Jul 2026
- Transport for WalesUned Studio · 22 Apr 2026
- National Savings & Investments (NS&I)The Team Brand · 22 Jul 2026
- DFT OPERATOR LIMITEDM&C Saatchi · 23 Jun 2026
- 1The Clearing Consultancy Ltd · 22 May 2026
- NATIONAL WEALTH FUND LIMITEDCity Press Services Limited · 11 Jan 2026
- West Midlands Combined AuthorityHOW & HOW LTD · 8 Sep 2026
- University of East AngliaRBL Brand Agency Ltd · 11 Jun 2025
- London Borough of IslingtonUndivided Limited · 18 Nov 2025
- Imperial War MuseumsJOHNSON BANKS DESIGN LIMITED · 9 Nov 2025
Where and when
London awards the most brand strategy contracts. March and July are the busiest months.
Contracts by region and by month awarded. Click a region to filter the page.
FewerMore contracts
See the regions as a table
| Region | Contracts | Value |
|---|---|---|
| London | 20 | £1.6m |
| North East | 6 | £208k |
| South West | 6 | £178k |
| Wales | 6 | £12m |
| East Midlands | 5 | £220k |
| East of England | 5 | £392k |
| South East | 5 | £436k |
| North West | 4 | £80k |
| Yorkshire and the Humber | 3 | £107k |
| West Midlands | 2 | £392k |
| Scotland | 2 | £29k |
| Northern Ireland | 1 | Not published |
Often bought with brand strategy
Related services
Deadlines
Half of brand strategy tenders close within 28 days of being published
Each dot is a brand strategy tender published across the UK in the last 24 months, by how many days it was open. 55% closed within a month. Spot one a week late and 25% of the time to respond has gone.
Hear about new brand strategy tenders the moment they're published →
Key findings
- 28 days
is how long the typical brand strategy tender is open, from publication to deadline.
Median of 38 UK brand strategy tenders published in the last 24 months. - 2
new brand strategy tenders are published across the UK in a typical month.
41 in the last 24 months. - 87%
of the money is in the 10 biggest brand strategy contracts.
Of 72 contracts with a published value. - 76%
of brand strategy contracts are won by SMEs.
As recorded by the buyer, on 72 award notices. - 29%
of brand strategy contracts are awarded in March and July.
25 of 86 contracts.
Questions
How many brand strategy contracts does the UK public sector award?
86 in the 24 months to 12 October 2026, from 62 public buyers.
How long are brand strategy tenders open for?
The median brand strategy tender is open for 28 days from publication to deadline.
How much is a typical public sector brand strategy contract worth?
The median is £48k, and 90% are worth less than £250k.
Who wins the most public sector brand strategy contracts?
Undivided Limited won the most (3). Uned Studio won the most by value (£12m).
What is included
Brand strategy, positioning and proposition work and the visual and verbal identity that expresses it: logo, typography, tone of voice, brand guidelines and roll-out, including rebrands after mergers and ongoing brand guideline management.
- Brand strategy and brand reviews
- Brand proposition development
- Visual and corporate identity design
- Logo, typography and style guides
- Tone of voice within an identity
- Brand guidelines review, update and maintenance
- Rebrands after mergers
- Brands for programmes, clusters and health campaigns
What is not included
- Place brands for towns, cities and regions (mkt.camp.place-marketing-inward-investment)
- Brand-led campaigns (mkt.camp.creative-agency-integrated-campaigns)
- Everyday leaflets, posters, campaign artwork, report layouts and document templates in an existing brand (mkt.design.graphic-design)
- Motion graphics that animate a brand (mkt.video.animation-and-motion-graphics)
- Employer brand development (another industry: rec.attract.recruitment-advertising-agency)
- Trade mark registration (another industry: leg.com.patent-attorney-services)