Social Brand Guardianship

Transport for Wales
Wales
Open procedure
31 May 2026 to 31 May 2030

The contract involves strategic brand direction, evolution, and governance across all physical and digital touchpoints. The supplier will provide expert leadership to ensure brand consistency and activation, supporting the organisation's long-term vision and bilingual communication requirements.

Open the official notice

Awarded value: £6m; As published
Published: 23 January 2026; Find a Tender
Awarded: 22 April 2026; Uned Studio
Contract length: 48 months; Ends 31 May 2030

What the buyer is asking for

Provision of strategic brand guardianship, creative development, and customer experience consultancy services for a multimodal transport organisation.

Lifecycle

Publishedon Find a Tender
23 January 2026
Contract awardedto Uned Studio
22 April 2026
Contract starts
31 May 2026
Contract ends
31 May 2030

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The buyer

Type: Other public body
Brand strategy contracts, 24 months: 2
Open brand strategy tenders: 0
Typical brand strategy contract: £6m

See everything Transport for Wales buys →

How it compares

125× the typical brand strategy contract (£48k).

Cite this contract

Link: https://bidskim.com/tender/345190/social-brand-guardianship
Buyer reference: C001300.00
Open contracting ID: ocds-h6vhtk-060d9a
Source: Find a Tender
Last checked: 12 October 2026

Transport for Wales. Social Brand Guardianship. Contract award, 23 January 2026. BidSkim, https://bidskim.com/tender/345190/social-brand-guardianship (accessed 12 October 2026).