Rail Network Customer Interfaces Merger: Structure, Purpose & Principles

DFT OPERATOR LIMITED

Development of an overarching brand strategy and brand experience framework to support the merger of rail network customer interfaces. The work involves strategic consultancy and creative marketing services to align customer-facing touchpoints and communication principles across the integrated rail network.

Open the official notice

Awarded value: £3m; As published
Published: 10 July 2026; Find a Tender
Awarded: 23 June 2026; M&C Saatchi
Contract length: Not stated

What the buyer is asking for

Provision of creative marketing services, including the development of brand strategy and brand experience frameworks for large-scale organisational change programmes.

Lifecycle

Publishedon Find a Tender
10 July 2026
Contract awardedto M&C Saatchi
23 June 2026
Contract starts
Contract endsEnd date not published

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The buyer

Type: Other public body
Brand strategy contracts, 24 months: 1
Open brand strategy tenders: 0
Typical brand strategy contract: £3m

See everything DFT OPERATOR LIMITED buys →

How it compares

63× the typical brand strategy contract (£48k).

Cite this contract

Link: https://bidskim.com/tender/3637053/rail-network-customer-interfaces-merger-structure-purpose-and-principles
Buyer reference: DFTO 061/25
Source: Find a Tender
Last checked: 12 October 2026

DFT OPERATOR LIMITED. Rail Network Customer Interfaces Merger: Structure, Purpose & Principles. Contract award, 10 July 2026. BidSkim, https://bidskim.com/tender/3637053/rail-network-customer-interfaces-merger-structure-purpose-and-principles (accessed 12 October 2026).