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Contract awardedFind a TenderBrand strategy

TfW Strategic Brand Guardianship

The contract covers strategic brand direction, governance, and creative activation for a multimodal transport organisation. The scope includes providing expert insight to maintain an accessible and bilingual brand identity across all customer touchpoints. The work requires ongoing strategic consultancy and creative development to support the organisation's brand evolution over a multi-year period.

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Awarded value
£6m
As published
Published
5 December 2025
Find a Tender
Awarded
14 July 2026
Uned Studio
Contract length
48 months
Ends 31 May 2030

What the buyer is asking for

Provision of strategic brand guardianship, creative development, and customer experience consultancy services to support long-term brand evolution and multimodal transport identity.

Lifecycle

  1. Publishedon Find a Tender
  2. Contract awardedto Uned Studio
  3. Contract starts
  4. Contract ends

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The buyer

Type
Other public body
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£6m

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How it compares

125× the typical brand strategy contract (£48k).

Cite this contract

Link
https://bidskim.com/tender/338332/tfw-strategic-brand-guardianship
Buyer reference
C01300.00
Open contracting ID
ocds-h6vhtk-05efd6
Source
Find a Tender
Last checked
12 October 2026

Transport for Wales. TfW Strategic Brand Guardianship. Contract award, 5 December 2025. BidSkim, https://bidskim.com/tender/338332/tfw-strategic-brand-guardianship (accessed 12 October 2026).