TEN-2526-031(PA2023) Brand Fundamentals

1
London
Open procedure
20 May 2026 to 19 May 2029

Development of a new design language, brand assets, and comprehensive guidance for internal and external communications. The project requires defining brand architecture and naming conventions to ensure a cohesive, human, and relatable brand expression across diverse audiences, including pension members, employers, and third-party administrators.

Open the official notice

Awarded value: £550k; As published
Published: 2 January 2026; Find a Tender
Awarded: 22 May 2026; The Clearing Consultancy Ltd
Contract length: 36 months; Ends 19 May 2029

What the buyer is asking for

Provision of brand strategy, visual identity design, and brand architecture development services for large-scale corporate and public sector organisations.

Lifecycle

Publishedon Find a Tender
2 January 2026
Contract awardedto The Clearing Consultancy Ltd
22 May 2026
Contract starts
20 May 2026
Contract ends
19 May 2029

Similar brand strategy contracts

2526-0107 Enhanced Communications and Engagement developmentLondon Borough of Islington · London · £159k
Creative Brand Agency Specialising in Visual and Verbal Identity at Imperial War Museums (IWM)Imperial War Museums · London · £150k
C1216 - Brand Communications and MarketingNATIONAL WEALTH FUND LIMITED · £400k
West Midlands Combined Authority's Bus Franchising Programme BrandingWest Midlands Combined Authority · West Midlands · £363k

See the brand strategy market: prices, buyers and who wins →

The buyer

Brand strategy contracts, 24 months: 1
Open brand strategy tenders: 0
Typical brand strategy contract: £550k

See everything 1 buys →

How it compares

11.5× the typical brand strategy contract (£48k).

Cite this contract

Link: https://bidskim.com/tender/341802/ten-2526-031-pa2023-brand-fundamentals
Buyer reference: TEN-2526-031(PA2023)
Open contracting ID: ocds-h6vhtk-05fec2
Source: Find a Tender
Last checked: 12 October 2026

1. TEN-2526-031(PA2023) Brand Fundamentals. Contract award, 2 January 2026. BidSkim, https://bidskim.com/tender/341802/ten-2526-031-pa2023-brand-fundamentals (accessed 12 October 2026).