BidSkim
Free report
Service market

Education agent contracts

UK public sector · 111 contracts awarded in the 12 months to 6 October 2026

Covering 600+ buyer portals · 5 years of records · Updated 6 October 2026 · How we count

Contracts awarded
111
Last 12 months
Median contract
£78k
Recorded value
Recorded value
£49.6m
106 of 110 main-service contracts have a published value
Buyers
30
Suppliers
80

BidSkim assigns contracts to services from the notice text. How services are assigned

What stands out

  • The five suppliers that won the most education agent contracts took 21% of them (23 of 111).
  • The median contract, £78k, is close to the median across marketing & creative contracts (£69k).
  • South West had the most contracts: 71, or 64% of the total.

Who buys education agent

By contracts awarded, the 12 months to 6 October 2026.

  1. 1University of the West of England Higher Education Corporation65 contracts
  2. 2University of Kent6 contracts
  3. 3Swansea University5 contracts
  4. 4University of Portsmouth Higher Education Corporation3 contracts
  5. 5University of Essex2 contracts
  6. 6NHS England2 contracts
  7. 7University Centre Somerset College Group2 contracts
  8. 8University of Salford2 contracts
  9. 9The City of Liverpool College2 contracts
  10. 10University of East Anglia2 contracts

Top education agent contractors by contracts won

The 12 months to 6 October 2026.

  1. 1UCAS8 contracts
  2. 2Grok Global Services5 contracts
  3. 3Sannam S44 contracts
  4. 4IDP3 contracts
  5. 5Study International UK Limited3 contracts
  6. 6Crizac Ltd3 contracts
  7. 7Hybrid News Limited2 contracts
  8. 8Uni-Quest Ltd2 contracts
  9. 9Free Courses UK2 contracts
  10. 10Lee Hecht Harrison Penna2 contracts

Latest and largest awards

Each links to the official notice.

Latest

Largest

Contracts awarded by quarter

56Q4 2025*21Q1 202617Q2 202617Q3 20260Q4 2026*
* part quarter

Where the contracts were awarded

England 103 · Wales 7 · Scotland 1

South West71South East11Wales7North West5East of England4Yorkshire and The Humber3London3North East2West Midlands2Scotland1UK-wide or not stated2

What is included

Marketing and agent services that recruit students to colleges and universities, including campaigns, events, lead generation and commission-based recruitment agents in the UK and overseas.

  • Student recruitment campaign creative
  • Online programme marketing and recruitment
  • International student engagement and conversion
  • Lead generation for student intake and campus events
  • Student recruitment agents and commission agreements paid per enrolled student intake

What is not included

  • Media buying for student recruitment, including paid placements on student and course comparison sites (mkt.media.media-planning-and-buying)
  • Paid search and paid social student campaigns on their own (mkt.digital.digital-marketing-and-seo)
  • Telemarketing to generate and qualify leads (mkt.camp.telemarketing-and-lead-generation)
  • Roadshow vehicles for student engagement (mkt.camp.experiential-marketing)
  • Prospectus design (mkt.design.graphic-design) and printing (mkt.print.publication-printing)
  • UCAS and recruitment fair stands (mkt.events.exhibition-stand-design-and-build)
  • Student recruitment and admissions platforms (another industry: it.lob.international-student-admissions)
  • Commission-based international recruitment agents (another industry: education-training)

Often bought by the same buyers