Awarded 4 August 2026
Milton Keynes College Marketing and Advertising Services
Milton Keynes College
Digital marketing tenders and contracts
UK public sector, covering 600+ buyer sites
64 contracts awarded in the 24 months to 12 October 2026
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Updated 12 October 2026 · compiled by BidSkim Limited · How we count
Digital marketing contracts ,
64 contracts across the UK, of any size
Recently awarded
The latest digital marketing contracts awarded
Awarded 23 July 2026
Google Ads Direct Advertising Services
Transport for Wales
Awarded 9 July 2026
Partner to improve visibility across SEO and AI/GEO
Staffordshire University · West Midlands
Awarded 7 July 2026
W231259 Meta Advertising July/August Campaigns
NHS Business Services Authority
Awarded 1 July 2026
Digital Advertising & Paid Media Services
HR Connect t/a Kent County Council
Who wins · 24 months to October 2026
Google UK Limited won the most digital marketing contracts by value
Each dot is one contract, coloured by who bought it.
CouncilsHousing associationsNHS and healthSchools and collegesOther public bodies
| Rank | Contractor | Contracts won, by buyer | Contracts | Value won | Buyers | Share |
|---|---|---|---|---|---|---|
| 1joint | Anything is Possible Media Limited North West · SME · See every contract | 3 | £314k | 3 | ||
| 1joint | Edison Media Yorkshire and the Humber · See every contract | 3 | £282k | 3 | ||
| 1joint | Golley Slater South East · SME · See every contract | 3 | £132k | 1 | ||
| 4joint | Google UK Limited London · See every contract | 2 | £4.3m | 2 | ||
| 4joint | HSJ Information LTD London · SME · See every contract | 2 | £750k | 1 | ||
| 4joint | Google East of England · See every contract | 2 | £425k | 2 | ||
| 4joint | Meta North East · See every contract | 2 | £183k | 1 | ||
| 4joint | Bluestorm Design & Marketing Yorkshire and the Humber · See every contract | 2 | £25k | 2 | ||
| 4joint | N21 Group Wales · See every contract | 2 | Not published | 1 | ||
| 10joint | Akerolabs Ltd Northern Ireland · See every contract | 1 | £2.5m | 1 |
58 more digital marketing contractors ranked. See the full ranking →
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Who buys
52 buyers awarded digital marketing contracts
Contracts with a published value in the last 24 months, from the type of buyer to the size of the contract.
7 buyers bought digital marketing more than once in the last 24 months
Each dot is a buyer, by how many digital marketing contracts it awarded in the last 24 months.
See who they are and when they usually buy →
Few and big, or many and small
Each dot is a buyer: how many digital marketing contracts it awarded against what they were worth. The busiest and biggest are named.
CouncilsHousing associationsNHS and healthSchools and collegesOther public bodies
Top buyers by contracts awarded
| Rank | Buyer | Contracts | Value |
|---|---|---|---|
| 1 | NHS Business Services Authority | 4 | £461k |
| 2 | Waste and Resources Action Programme (WRAP) | 4 | £152k |
| 3 | Transport for Wales | 3 | £4.2m |
| 4 | Arts University Bournemouth | 2 | £1.8m |
| 5 | UK Parliament | 2 | £825k |
| 6 | Medicines and Healthcare products Regulatory Agency (MHRA) | 2 | £750k |
| 7 | The Crown Estate | 2 | Not published |
| 8 | Queen's University Belfast | 1 | £3.5m |
| 9 | The Prince's Trust | 1 | £2.3m |
| 10 | VisitBritain / VisitEngland (British Tourist Authority) | 1 | £668k |
Prices
Half of digital marketing contracts are worth less than £125k
Every contract with a published value, on a log scale, coloured by who bought it.
CouncilsHousing associationsNHS and healthSchools and collegesOther public bodies
The 10 biggest contracts hold 75% of the money
Coloured by who bought it.
- Transport for WalesGoogle UK Limited · 23 Jul 2026
- Queen's University BelfastAkerolabs Ltd, Krow · 24 Jul 2025
- The Prince's TrustTMW Unlimited · 3 Dec 2024
- Arts University BournemouthHybrid News Limited · 3 Dec 2025
- VisitBritain / VisitEngland (British Tourist Authority)8 Million Stories Ltd · 26 Nov 2025
- Forestry EnglandNavigate Agency Limited, this Here Limited · 22 Apr 2025
- UK ParliamentCRAFTED MEDIA LTD · 1 Apr 2025
- Swansea UniversityPing Pong Digital Ltd · 26 Mar 2026
- LTE Group01 Agency Ltd · 6 Feb 2026
- Ordnance SurveyOban International · 13 Jan 2026
Where and when
London awards the most digital marketing contracts. April and July are the busiest months.
Contracts by region and by month awarded. Click a region to filter the page.
FewerMore contracts
See the regions as a table
| Region | Contracts | Value |
|---|---|---|
| London | 11 | £3.9m |
| South West | 7 | £2.6m |
| North West | 5 | £396k |
| Yorkshire and the Humber | 5 | £609k |
| South East | 5 | £588k |
| West Midlands | 4 | £866k |
| Wales | 4 | £596k |
| North East | 3 | £333k |
| East of England | 3 | £450k |
| Scotland | 2 | £458k |
| Northern Ireland | 2 | £3.5m |
| East Midlands | 0 | Not published |
Often bought with digital marketing
Deadlines
Half of digital marketing tenders close within 30 days of being published
Each dot is a digital marketing tender published across the UK in the last 24 months, by how many days it was open. 55% closed within a month. Spot one a week late and 23% of the time to respond has gone.
Hear about new digital marketing tenders the moment they're published →
Key findings
- 30 days
is how long the typical digital marketing tender is open, from publication to deadline.
Median of 44 UK digital marketing tenders published in the last 24 months. - 2
new digital marketing tenders are published across the UK in a typical month.
49 in the last 24 months. - 75%
of the money is in the 10 biggest digital marketing contracts.
Of 52 contracts with a published value. - 63%
of digital marketing contracts are won by SMEs.
As recorded by the buyer, on 48 award notices. - 27%
of digital marketing contracts are awarded in April and July.
17 of 64 contracts.
Questions
How many digital marketing contracts does the UK public sector award?
64 in the 24 months to 12 October 2026, from 52 public buyers.
How long are digital marketing tenders open for?
The median digital marketing tender is open for 30 days from publication to deadline.
How much is a typical public sector digital marketing contract worth?
The median is £125k, and 71% are worth less than £250k.
What is included
A digital marketing agency that plans and runs online channels against enquiry, lead or sales targets: SEO for existing websites, pay-per-click search, display retargeting and paid social campaign management, and email campaigns and e-newsletters as a managed service, bought together or one channel at a time.
- Digital marketing agency retainers
- SEO and PPC bought together
- SEO consultancy for existing websites
- Digital and social media marketing lots
- Paid social campaign planning and delivery
- Google Ads search, display and retargeting
- Meta, YouTube and TikTok advertising of campaign assets
- LinkedIn and social media recruitment ads for student leads
- Digital and social media advertising for an overseas campus
- Email campaign dispatch to professional audiences
- Contact database management for email campaigns
- Newsletter audience segmentation
- E-newsletter design and build
What is not included
- Organic social media management and content (mkt.digital.social-media-management-content)
- Influencer campaigns (mkt.digital.influencer-marketing)
- Display and programmatic placements bought from publishers (mkt.media.media-planning-and-buying)
- Printed newsletters (mkt.content.magazines-newsletters-and-guides)
- Job adverts on LinkedIn and job boards (another industry: rec.attract.job-board-advertising)
- Website design and build (another industry: it.dev.websites-and-cms)
- Web analytics software (another industry: it.data.web-analytics)
- Email marketing and CRM platforms bought as software (another industry: it.ent.crm)