Google Ads Direct Advertising Services

Transport for Wales
Direct award
16 September 2026 to 15 September 2029

The contract facilitates direct advertising services via Google to support digital marketing and PPC activity. It enables the management of advertising campaigns directly through the platform to improve operational efficiency and campaign performance.

Open the official notice

Awarded value: £4.2m; As published
Published: 23 July 2026; Find a Tender
Awarded: 23 July 2026; Google UK Limited
Contract length: 36 months; Ends 15 September 2029

What the buyer is asking for

Provision of digital marketing and pay-per-click advertising services through a direct arrangement with Google for ongoing campaign management.

Lifecycle

Publishedon Find a Tender
23 July 2026
Contract awardedto Google UK Limited
23 July 2026
Contract starts
16 September 2026
Contract ends
15 September 2029

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The buyer

Type: Other public body
Digital marketing contracts, 24 months: 3
Open digital marketing tenders: 0
Typical digital marketing contract: £4.2m

See everything Transport for Wales buys →

How it compares

33× the typical digital marketing contract (£125k).

Cite this contract

Link: https://bidskim.com/tender/3846269/google-ads-direct-advertising-services
Buyer reference: TFW1030.00
Open contracting ID: ocds-h6vhtk-06d1e8
Source: Find a Tender
Last checked: 12 October 2026

Transport for Wales. Google Ads Direct Advertising Services. Contract award, 23 July 2026. BidSkim, https://bidskim.com/tender/3846269/google-ads-direct-advertising-services (accessed 12 October 2026).