QUB/2670/25 Contract for Advertising and Communication Campaigns (Rest of World Market)

Queen's University Belfast
Northern Ireland
24 July 2025 to 24 July 2026

The contract covers two lots: international digital marketing campaigns across multiple global regions and out-of-home media planning and buying. The scope includes research into target audience media consumption, environmental impact assessment for campaign delivery, and ongoing performance reporting to optimize recruitment strategies.

Open the official notice

Awarded value: £3.5m; As published
Published: 5 February 2025; Find a Tender
Awarded: 24 July 2025; Akerolabs Ltd and Krow
Contract length: 12 months; Ends 24 July 2026

What the buyer is asking for

Provision of international digital marketing and out-of-home media buying services to support global student recruitment and institutional reputation objectives.

Lifecycle

Publishedon Find a Tender
5 February 2025
Contract awardedto Akerolabs Ltd and Krow
24 July 2025
Contract starts
24 July 2025
Contract ends
24 July 2026

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The buyer

Type: School or college
Digital marketing contracts, 24 months: 1
Open digital marketing tenders: 0
Typical digital marketing contract: £3.5m

See everything Queen's University Belfast buys →

How it compares

28× the typical digital marketing contract (£125k).

Cite this contract

Link: https://bidskim.com/tender/909216/qub-2670-25-contract-for-advertising-and-communication-campaigns-rest-of-world-m
Buyer reference: QUB/2670/25
Source: Find a Tender
Last checked: 12 October 2026

Queen's University Belfast. QUB/2670/25 Contract for Advertising and Communication Campaigns (Rest of World Market). Contract award, 5 February 2025. BidSkim, https://bidskim.com/tender/909216/qub-2670-25-contract-for-advertising-and-communication-campaigns-rest-of-world-m (accessed 12 October 2026).