Awarded 27 August 2026
ITT For the provision of Consultancy Services for The promotion and development of the visitor economy in Herefordshire
Herefordshire Council · West Midlands
Destination marketing tenders and contracts
UK public sector, covering 600+ buyer sites
52 contracts awarded in the 24 months to 12 October 2026
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Updated 12 October 2026 · compiled by BidSkim Limited · How we count
Destination marketing contracts ,
52 contracts across the UK, of any size
Recently awarded
The latest destination marketing contracts awarded
Awarded 25 August 2026
Business Events Regional Engagement Project 2026
Llywodraeth Cymru / Welsh Government · Wales
Awarded 7 July 2026
EAST SUFFOLK DESTINATION BRAND POSITIONING REVIEW AND MARKETING STRATEGY DEVELOPMENT
East Suffolk Council · East of England
Awarded 15 June 2026
Kyffin Communications/Brand/Launch Campaign
The National Library of Wales · Wales
Awarded 5 June 2026
Award of VSEH250035 - Visit Scotland Marketing Services
Moray Council
Who wins · 24 months to October 2026
Fabrik Design and Communications Limited won the most destination marketing contracts by value
Each dot is one contract, coloured by who bought it.
CouncilsOther public bodies
| Rank | Contractor | Contracts won, by buyer | Contracts | Value won | Buyers | Share |
|---|---|---|---|---|---|---|
| 1joint | Agent Marketing North West · SME · See every contract | 3 | £288k | 2 | ||
| 1joint | Leopold Marketing West Midlands · SME · See every contract | 3 | £112k | 2 | ||
| 3joint | Jacob Bailey Group East of England · SME · See every contract | 2 | £200k | 1 | ||
| 3joint | Sarah Fleming Associates Limited West Midlands · SME · See every contract | 2 | £200k | 2 | ||
| 3joint | Anything is Possible Media Limited London · SME · See every contract | 2 | £126k | 1 | ||
| 3joint | Bauer Media Outdoor UK Limited South East · See every contract | 2 | £9k | 1 | ||
| 7joint | Fabrik Design and Communications Limited London · See every contract | 1 | £1m | 1 | ||
| 7joint | Bright Signals | 1 | £900k | 1 | ||
| 7joint | ALT Scotland · SME · See every contract | 1 | £332k | 1 | ||
| 7joint | MMGY SME · See every contract | 1 | £285k | 1 |
31 more destination marketing contractors ranked. See the full ranking →
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Who buys
Councils award 71% of destination marketing contracts
Contracts with a published value in the last 24 months, from the type of buyer to the size of the contract.
10 buyers bought destination marketing more than once in the last 24 months
Each dot is a buyer, by how many destination marketing contracts it awarded in the last 24 months.
See who they are and when they usually buy →
Few and big, or many and small
Each dot is a buyer: how many destination marketing contracts it awarded against what they were worth. The busiest and biggest are named.
CouncilsOther public bodies
Top buyers by contracts awarded
| Rank | Buyer | Contracts | Value |
|---|---|---|---|
| 1 | East Suffolk Council | 4 | £302k |
| 2 | West Midlands Growth Company Limited | 4 | £152k |
| 3 | VisitScotland | 3 | £683k |
| 4 | Sefton Council | 3 | £483k |
| 5 | Llywodraeth Cymru / Welsh Government | 3 | £190k |
| 6 | Hampshire County Council | 3 | £21k |
| 7 | The National Archives | 2 | £126k |
| 8 | Kent County Council | 2 | £100k |
| 9 | Sheffield City Council | 2 | £72k |
| 10 | Liverpool City Council | 2 | £29k |
Prices
Half of destination marketing contracts are worth £50k or less
Every contract with a published value, on a log scale, coloured by who bought it.
CouncilsOther public bodies
The 10 biggest contracts hold 67% of the money
Coloured by who bought it.
- ATOCFabrik Design and Communications Limited · 12 Feb 2026
- Moray CouncilBright Signals · 5 Jun 2026
- Fife CouncilALT · 3 Jun 2026
- VisitScotlandMMGY · 14 Mar 2025
- VisitScotlandDCI · 11 Dec 2024
- Ards and North Down Borough CouncilLighthouse N.I. Ltd · 16 Jan 2026
- Sefton CouncilWinner not published · 30 Apr 2026
- Nottinghamshire County CouncilReed Talent Solutions · 15 Oct 2025
- London Legacy Development CorporationThe Elephant Room · 27 Mar 2026
- Llywodraeth Cymru / Welsh GovernmentSarah Fleming Associates Limited · 20 Mar 2026
Where and when
Where and when destination marketing contracts are awarded
Contracts by region and by month awarded. Click a region to filter the page.
FewerMore contracts
See the regions as a table
| Region | Contracts | Value |
|---|---|---|
| London | 7 | £1.3m |
| South East | 7 | £220k |
| Yorkshire and the Humber | 6 | £203k |
| West Midlands | 5 | £202k |
| East of England | 5 | £302k |
| Wales | 5 | £250k |
| North West | 4 | £369k |
| East Midlands | 3 | £289k |
| North East | 2 | £113k |
| Scotland | 1 | £332k |
| Northern Ireland | 1 | £226k |
| South West | 0 | Not published |
Often bought with destination marketing
Related services
Deadlines
Half of destination marketing tenders close within 26 days of being published
Each dot is a destination marketing tender published across the UK in the last 24 months, by how many days it was open. 69% closed within a month. Spot one a week late and 27% of the time to respond has gone.
Hear about new destination marketing tenders the moment they're published →
Key findings
- 26 days
is how long the typical destination marketing tender is open, from publication to deadline.
Median of 29 UK destination marketing tenders published in the last 24 months. - 1
new destination marketing tenders are published across the UK in a typical month.
30 in the last 24 months. - 67%
of the money is in the 10 biggest destination marketing contracts.
Of 47 contracts with a published value. - 73%
of destination marketing contracts are won by SMEs.
As recorded by the buyer, on 44 award notices.
Questions
How many destination marketing contracts does the UK public sector award?
52 in the 24 months to 12 October 2026, from 34 public buyers.
How long are destination marketing tenders open for?
The median destination marketing tender is open for 26 days from publication to deadline.
How much is a typical public sector destination marketing contract worth?
The median is £50k, and 89% are worth less than £250k.
Which buyers award the most destination marketing contracts?
Councils award 71% of them.
What is included
Marketing that brings visitors and audiences to a destination, trail, festival or cultural programme: destination campaigns, overseas travel trade representation, visitor economy promotion and festival and cultural programme marketing.
- Destination and tourism campaigns in UK and overseas markets
- On-territory travel trade marketing
- Visitor economy marketing contributions to destination organisations
- National trail and coast path marketing
- Festival brand and marketing
- Marketing and communications for cultural programmes and launches
What is not included
- Place marketing to investors, businesses and residents (mkt.camp.place-marketing-inward-investment)
- Audience development strategies, activity plans and programmes (mkt.camp.cultural-audience-development)
- Destination PR (mkt.pr.public-relations-media-relations)
- Destination media buying (mkt.media.media-planning-and-buying)
- Influencer campaigns for a destination (mkt.digital.influencer-marketing)
- Advertising-funded visitor guides (mkt.content.magazines-newsletters-and-guides)
- Producing the festival or event itself (mkt.events.outdoor-event-and-festival-production)
- Trade missions and overseas trade events (mkt.events.trade-missions-and-overseas-trade-events)
- Festival fundraising (mkt.camp.fundraising-and-lottery)
- Tourism and culture business planning (another industry: csl.econ.tourism-culture-and-leisure-business-planning)
- Visitor and audience research (another industry: csl.research.market-research)