C343/2025/2026 - Wales Conference Ambassador & Lead Generation Programme

Llywodraeth Cymru / Welsh Government
Wales
Open procedure
5 April 2026 to 4 April 2029

Management and development of the Ambassador Wales Conference Programme, including recruitment and engagement of volunteer ambassadors from academia and industry. The scope involves establishing lead generation and bidding mechanisms, creating a communication toolkit, and developing a grant support scheme to align with national event strategies and research excellence frameworks.

Open the official notice

Awarded value: £150k; As published
Published: 13 January 2026; Find a Tender
Awarded: 20 March 2026; Sarah Fleming Associates Limited
Contract length: 36 months; Ends 4 April 2029

What the buyer is asking for

Provision of strategic business event management, lead generation, and ambassador engagement programmes to attract international conferences to Wales.

Lifecycle

Publishedon Find a Tender
13 January 2026
Contract awardedto Sarah Fleming Associates Limited
20 March 2026
Contract starts
5 April 2026
Contract ends
4 April 2029

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The buyer

Type: Other public body
Destination marketing contracts, 24 months: 3
Open destination marketing tenders: 1
Typical destination marketing contract: £95k

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How it compares

3.0× the typical destination marketing contract (£50k).

Cite this contract

Link: https://bidskim.com/tender/343277/c343-2025-2026-wales-conference-ambassador-and-lead-generation-programme
Buyer reference: C343/2025/2026
Open contracting ID: ocds-h6vhtk-060527
Source: Find a Tender
Last checked: 12 October 2026

Llywodraeth Cymru / Welsh Government. C343/2025/2026 - Wales Conference Ambassador & Lead Generation Programme. Contract award, 13 January 2026. BidSkim, https://bidskim.com/tender/343277/c343-2025-2026-wales-conference-ambassador-and-lead-generation-programme (accessed 12 October 2026).