East Midlands Regional Visitor Marketing Campaign

Nottinghamshire County Council
East Midlands
Selective procedure
20 October 2025 to 27 February 2026

Delivery of two targeted regional tourism campaigns: a Nottinghamshire-focused campaign targeting sports and cultural consumers within a 1-2 hour drive, and a London-based campaign promoting Peak District and Derbyshire nature-led escapes. The work involves strategic marketing to increase forward bookings for 2026, promoting inclusivity, and highlighting authentic regional experiences.

Open the official notice

Awarded value: £220k; As published
Published: 26 January 2026; Contracts Finder
Awarded: 15 October 2025; Reed Talent Solutions
Contract length: 4 months; Ends 27 February 2026

What the buyer is asking for

Provision of specialist visitor economy marketing and tourism promotion services to drive regional overnight stays and domestic visitor engagement.

Category: Business services: law, marketing, consulting, recruitment, printing and security

Lifecycle

Publishedon Contracts Finder
26 January 2026
Contract awardedto Reed Talent Solutions
15 October 2025
Contract starts
20 October 2025
Contract ends
27 February 2026

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The buyer

Type: Council
Destination marketing contracts, 24 months: 1
Open destination marketing tenders: 0
Typical destination marketing contract: £220k

See everything Nottinghamshire County Council buys →

How it compares

4.4× the typical destination marketing contract (£50k).

Cite this contract

Link: https://bidskim.com/tender/51651/east-midlands-regional-visitor-marketing-campaign
Buyer reference: NOTTSCC001-DN804423-26088887
Open contracting ID: ocds-b5fd17-2965b11d-fabc-42dd-ac7e-18233413f727
Source: Contracts Finder
Last checked: 12 October 2026

Nottinghamshire County Council. East Midlands Regional Visitor Marketing Campaign. Contract award, 26 January 2026. BidSkim, https://bidskim.com/tender/51651/east-midlands-regional-visitor-marketing-campaign (accessed 12 October 2026).