Contract awardedChatbots

Leisure Automated Sales Agent

Chelmsford City Council
East of England
Direct award
30 April 2026 to 29 April 2027

Implementation and pilot of an automated sales agent designed to interface with the council's current leisure booking software. The project focuses on automating sales processes within a leisure environment to improve operational efficiency and customer engagement over a twelve-month trial period.

Open the official notice

Awarded value: £36k; As published
Published: 5 May 2026
Awarded: 28 April 2026; Keepme Ltd
Contract length: 12 months; Ends 29 April 2027

What the contract covers

Provision of an automated sales agent

Provision of an automated sales agent software solution to integrate with existing leisure centre booking and management systems.

A Leisure Automated Sales Agent working alongside the Council's current leisure booking software

Terms and requirements

Contract type: Provision of an automated sales agent
Procedure: Direct award
Initial term: 12 months
Contract dates: 30 April 2026 to 29 April 2027
Certifications asked for: None stated
Lots: 1
Suitable for SMEs: Not stated
CPV codes: 48000000

Services in this contract

Chatbots and conversational AI assistantsMain service£87k typicalAutomated sales agent working alongside leisure booking software (pilot)

Lifecycle

Published
5 May 2026
Contract awardedto Keepme Ltd
28 April 2026
Contract starts
30 April 2026
Contract ends
29 April 2027

The buyer

Chelmsford City Council

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The supplier

Keepme Ltd

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Main buyers

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Cite this contract

Link: https://bidskim.com/tender/3458998/leisure-automated-sales-agent
Buyer reference: Not published
Open contracting ID: ocds-h6vhtk-0691b2
Last checked: 5 November 2026

Chelmsford City Council. Leisure Automated Sales Agent. Contract award, 5 May 2026. BidSkim, https://bidskim.com/tender/3458998/leisure-automated-sales-agent (accessed 5 November 2026).