105017 - AI adoption across DCMS sectors

Department for Culture, Media and Sport
Selective procedure
12 February 2027 to 11 February 2030

Research will examine how businesses adopting AI use tools in practice, including challenges, opportunities and benefits, with anticipated ethnographic observation of individuals and teams. It will also test hypothetical policy interventions through randomised control trials, although bidders may propose alternative methods. The core requirement is direct, robust evidence of what works rather than self-reported findings.

Open the official notice

Closes in 2 days· 14 October 2026

Estimated value: £1.5m; Buyer estimate
Published: 27 July 2026; Find a Tender
Deadline: 14 October 2026; 2 days left
Contract length: 36 months; Ends 11 February 2030

What the buyer is asking for

Delivery of applied research and evaluation services assessing AI adoption practices and policy interventions across creative, cultural, media and other DCMS sectors.

Lifecycle

Publishedon Find a Tender
27 July 2026
Deadline for bids2 days left
14 October 2026
Contract awardedUsually published within a few months
Contract starts
12 February 2027

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The buyer

Type: Other public body
Behavioural insights contracts, 24 months: 1
Open behavioural insights tenders: 1
Typical behavioural insights contract: £81k

See everything Department for Culture, Media and Sport buys →

How it compares

16.3× the typical behavioural insights contract (£92k).

Open for 20 days, about the same as most behavioural insights tenders (20 days).

Cite this tender

Link: https://bidskim.com/tender/3847665/105017-ai-adoption-across-dcms-sectors
Buyer reference: 105017
Open contracting ID: ocds-h6vhtk-06d489
Source: Find a Tender
Last checked: 12 October 2026

Department for Culture, Media and Sport. 105017 - AI adoption across DCMS sectors. Tender, 27 July 2026. BidSkim, https://bidskim.com/tender/3847665/105017-ai-adoption-across-dcms-sectors (accessed 12 October 2026).