Education Recruitment Advertising and Resourcing Services

Southern Universities Management Services (SUMS)
South East
Open procedure
1 March 2027 to 28 February 2029

Four lots covering UK and international student recruitment: advertising planning, media buying and campaign management; marketing and attraction campaigns with creative and analytics; institution and course listings on student marketplaces and platforms; in-country agent and partner networks with enquiry-to-enrolment support. Lots 3B and 3A include success-fee and volume-based recruitment models.

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Closes in 119 days· 19 February 2027

Estimated value: £80m; Buyer estimate
Published: 22 October 2026
Deadline: 19 February 2027; 119 days left
Contract length: 24 months; Ends 28 February 2029

What the contract covers

Framework lot

Provision of education recruitment advertising, marketing and student recruitment services for universities and education providers.

Advertising planning
Advertising placement
Media buying
Media negotiations
Recruitment advertising consultancy
Advertising scheduling
Advertising optimisation
Recruitment campaign management
Recruitment marketing strategy and campaign planning
Media planning, buying and optimisation

Lot	Estimated value	SMEs
Lot 1 – Education Recruitment Advertising & Resourcing	£16m	Suitable
Lot 2A –UK Student Recruitment Marketing and Attraction Services	£16m	Not stated
Lot 2B –UK Student Recruitment Platforms and Marketplace Services	£16m	Suitable
Lot 3A - International Student Recruitment Marketing and Attraction Services	£16m	Suitable
Lot 3B - International Student Recruitment Platforms, Agency and Partnership Services	£16m	Not stated

Terms and requirements

Contract type: Framework lot
Procedure: Open procedure
Initial term: 24 months
Extensions: 12 months + 12 months
Longest it can run: 48 months
Contract dates: 1 March 2027 to 28 February 2029
Certifications asked for: None stated
Lots: 5
Suitable for SMEs: Yes
Category: Services
CPV codes: 79340000, 79000000, 79300000, 79341000

Services in this tender

Student recruitment marketingMain service£71k typicalUK and international student recruitment marketing and platform lots
Recruitment advertising agency and attraction campaigns£54k typicalEducation staff recruitment advertising lot

Lifecycle

Published
22 October 2026
Deadline for bids119 days left
19 February 2027
Contract awardedUsually published within a few months
Contract starts
1 March 2027

The buyer

Southern Universities Management Services (SUMS)

Type: Locked
Open education agent tenders: Locked

Contact details

Name: Locked
Email: Locked
Phone: Locked
Website: Locked
Address: Locked

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Cite this tender

Link: https://bidskim.com/tender/3892755/education-recruitment-advertising-and-resourcing-services
Buyer reference: PFB4064 SU
Open contracting ID: ocds-h6vhtk-078dc8
Last checked: 23 October 2026

Southern Universities Management Services (SUMS). Education Recruitment Advertising and Resourcing Services. Tender, 22 October 2026. BidSkim, https://bidskim.com/tender/3892755/education-recruitment-advertising-and-resourcing-services (accessed 23 October 2026).