C086/2026/2027- Business Events Industry Engagement & Lead Generation

Llywodraeth Cymru / Welsh Government
Wales
Open procedure
4 December 2026 to 4 December 2028

A pan-Wales programme to strengthen regional networks and collaboration among destinations, local authorities, venues, hotels and industry partners, while developing business events opportunities and improving lead generation. Includes engagement with agencies and event organisers, market intelligence sharing, support for destination readiness and product listings, exploration of TXGB online bookability, regular reporting, and a transition plan for industry stakeholders to take greater ownership.

Open the official notice

Closes in 7 days· 19 October 2026

Estimated value: £130k; Buyer estimate
Published: 18 September 2026; Find a Tender
Deadline: 19 October 2026; 7 days left
Contract length: 24 months; Ends 4 December 2028

What the buyer is asking for

Business events industry engagement, destination development and lead generation services for venues, destinations and tourism businesses.

Lifecycle

Publishedon Find a Tender
18 September 2026
Deadline for bids7 days left
19 October 2026
Contract awardedUsually published within a few months
Contract starts
4 December 2026

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The buyer

Type: Other public body
Destination marketing contracts, 24 months: 3
Open destination marketing tenders: 1
Typical destination marketing contract: £95k

See everything Llywodraeth Cymru / Welsh Government buys →

How it compares

2.6× the typical destination marketing contract (£50k).

Open for 31 days, longer than most destination marketing tenders (26 days).

Cite this tender

Link: https://bidskim.com/tender/3868877/c086-2026-2027-business-events-industry-engagement-and-lead-generation
Buyer reference: C086/2026/2027
Open contracting ID: ocds-h6vhtk-07756a
Source: Find a Tender
Last checked: 12 October 2026

Llywodraeth Cymru / Welsh Government. C086/2026/2027- Business Events Industry Engagement & Lead Generation. Tender, 18 September 2026. BidSkim, https://bidskim.com/tender/3868877/c086-2026-2027-business-events-industry-engagement-and-lead-generation (accessed 12 October 2026).