Ends in 6 weeks
Supply of Promotional Goods
Swansea University · Wales · 2-year contract
Held by Extravaganza
Promotional merchandise tenders and contracts
UK public sector, covering 600+ buyer sites
311 promotional merchandise tenders and contracts, 74 this year.
Updated 4 November 2026 · compiled by BidSkim Limited · How we count
- Awarded a month£89k
- Contracts a month1.9
- Won by SMEs71%
- Renewing in 6 months5
- Frameworks and DPSs15
- Live now1See them →
Promotional merchandise contracts
Tap a region to see its contracts. Pick as many as you like.
How many promotional merchandise contracts do keyword alerts miss?
In the last year, a "promotional merchandise" alert would have missed 19 of 23 promotional merchandise contracts (83%) and an expert list of 13 phrases 12 (52%). How we measured this
Keyword alert"promotional merchandise"
83% missed
19 of 23
Expert list13 phrases
52% missed
12 of 23
Expert list: promotional merchandise, branded merchandise, promotional item, promotional product, branded goods, corporate gift, branded clothing, personalised promotional, lanyard, branded stationery, promotional gift, merchandise supply, promotional material
BidSkim reads every notice in full and matches the work, not the words.See what BidSkim finds for you
45 contracts across the UK, of any size
Live now
1 promotional merchandise opportunity is open now
- OpenCloses in 5 daysProvision of Workwear Clothing & Promotional Items - UoBUniversity of Bedfordshire · East of EnglandEst.£438k
- Awarded16 Oct 2026Branded Merchandise and Promotional ItemsLondon Fire Brigade · LondonWon by Allwag Promotions£120k
- Awarded21 Aug 2026003748 - NEPO502 Personalised Print and Promotional ProductsDurham County Council · North EastWon by Allwag Promotions£200k
- Awarded20 Aug 2026Contract for purchase of promotional merchandiseBromsgrove District Council & Redditch Borough Council · West MidlandsWon by Extravaganza
- Awarded12 Aug 2026Promotional MerchandiseUniversity of East Anglia · East of EnglandWon by Streamline Corporate Limited£600k
- Awarded29 Jul 2026OS Promotional Merchandise ServicesOrdnance SurveyWon by Allwag Promotions£90k
- Awarded15 Jul 20262026 / 2027 Yearly – Promotional SpecificationsGateshead Council · North EastWon by Potts Print (UK) Limited
- Awarded25 Jun 2026Promotional Materials for the Carbon and Nature MarketplaceNorth East Combined Authority · North EastWon by Lisa Kirkbride Designs£1k
- Awarded5 May 2026Branded MerchandiseSt Helens College · North WestWon by Allwag Promotions£53k
- Awarded30 Apr 2026Provision of Citizenship GiftsPeterborough City Council · East of EnglandWon by Sovereign Insignia Limited£27k
- Awarded26 Mar 2026Sport & Active Wellness KitOxford Brookes University · South EastWon by Pentland Brands Limited£180k
- Awarded12 Mar 2026Gloucestershire Active Travel ResourcesGloucestershire County Council · South WestWon by Safe Kids Walking Ltd (t/a Brightwayz, t/a Brightkidz, t/a brandmythingy.com)£25k
- Awarded10 Mar 2026Tourist Information Stock - TCWBournemouth, Christchurch and Poole Council · South WestWon by TCW Images
- Awarded6 Mar 2026Tourist Information Stock – Betty BoynBournemouth, Christchurch and Poole Council · South WestWon by Betty Boyn£8k
- Awarded6 Mar 2026Tourist Information Stock – Emma BallBournemouth, Christchurch and Poole Council · South WestWon by Emma Ball Ltd
- Awarded6 Mar 2026Branded Merchandise for LGA Graduate ProgrammesImprovement and Development Agency for Local Government · LondonWon by Totally Branded and 1 more£80k
- Awarded20 Feb 2026Branded MerchandiseBedfordshire Police · East of EnglandWon by Creative Merchandise Ltd£20k
- Awarded4 Feb 2026Tote Bags, Water Bottles, Notepads and Stress ballsGateshead Council · North EastWon by Potts Print (UK) Limited£1k
- Awarded19 Jan 2026LU00987 - Supply of Corporate Workwear and Merchandise / GiftsLoughborough University · East MidlandsWon by Arco and 1 more
- Awarded17 Nov 2025Sustainable MerchandiseUniversity of Edinburgh · ScotlandWon by Teemill Tech LTD£200k
- Awarded20 Oct 2025Provision of branded merchandise for onsite shopUniversity of Birmingham · West MidlandsWon by Infinity Incorporated£350k
- Awarded17 Oct 2025GSV4063 - Woven Badges 2026UK Parliament · LondonWon by MBC Promotions Ltd£20k
- Awarded8 Oct 2025GB-Newcastle upon Tyne: T24/0095 Provision of Branded MerchandiseNorthumbria University · North EastWon by Streamline Corporate Limited£330k
- Awarded2 Oct 2025CA16014 - Tender for the provision of Branded MerchandiseNew College Swindon · South WestWon by Allwag Promotions£75k
- Awarded26 Sep 2025762NC Promotional MerchandiseLeeds Beckett University · Yorkshire and the HumberWon by Get Yourself Noticed£750k
- Awarded17 Sep 2025Promotional and Personalised ProductsEssex Cares · East of EnglandWon by Allwag Promotions£80k
- Awarded16 Sep 2025Promotional Merchandise & ClothingOxford Brookes University · South East£180k
- Awarded4 Sep 2025Beaumanor activities Shop StockLeicestershire County Council · East MidlandsWon by Emblem Print Products Limited£20k
- Awarded22 Aug 2025Santa Event Christmas GiftsDarlington Borough Council · North EastWon by Padgett Bos (A to Z) Ltd£6k
- Awarded12 Aug 2025Provision of Promotional ItemsUniversity of South Wales · WalesWon by Get Yourself Noticed£400k
- Awarded10 Jul 2025Production of Leaflets, Bookmarks and PencilsNational Records of Scotland · ScotlandWon by APS Group
Where to bid
Where promotional merchandise tenders are run
In-Tend3 38%
Panacea2 25%
Delta eSourcing1 13%
East Midlands Tenders1 13%- TAP1 13%
Tenders published in the last year that name the bid portal they run on.
Frameworks and DPS
15 frameworks for promotional merchandise work are running. None are open to join now.
Allwag Promotions won the most promotional merchandise contracts
Extravaganza won the most by value. Each dot is one contract, coloured by who bought it.
CouncilsEducationCentral governmentNHS and healthPolice, fire and rescueOther buyers
| Rank | Contractor | Contracts won, by buyer | Contracts | Value won | Buyers | Share |
|---|---|---|---|---|---|---|
| 1 | Allwag Promotions South West · 4 framework places · See every contract | 11 | £858k | 10 | ||
| 2joint | Extravaganza West Midlands · SME · See every contract | 3 | £2.3m | 3 | ||
| 2joint | Harlow Printing Limited South West · SME · 1 framework place · See every contract | 3 | Not published | 2 | ||
| 4joint | Get Yourself Noticed Yorkshire and the Humber · SME · 1 framework place · See every contract | 2 | £1.1m | 2 | ||
| 4joint | Streamline Corporate Limited North East · 1 framework place · See every contract | 2 | £930k | 2 | ||
| 4joint | Emblem Print Products Limited East Midlands · SME · See every contract | 2 | £115k | 2 | ||
| 4joint | Potts Print (UK) Limited North East · SME · See every contract | 2 | £1k | 1 | ||
| 4joint | APS Group East Midlands · SME · 1 framework place · See every contract | 2 | Not published | 2 | ||
| 9joint | JSW Uniwear East Midlands · SME · 1 framework place · See every contract | 1 | £400k | 1 | ||
| 9joint | Infinity Incorporated West Midlands · SME · 2 framework places · See every contract | 1 | £350k | 1 |
19 more promotional merchandise contractors ranked. See the full ranking →
Win promotional merchandise contracts? Share your ranking.
Who buys
Councils award 38% of promotional merchandise contracts
Schools, colleges and universities buy the bigger jobs, at a median of £330k against £27k. Contracts with a published value in the last 2 years, from the type of buyer to the size of the contract.
5 buyers bought promotional merchandise more than once in the last 2 years
Each dot is a buyer, by how many promotional merchandise contracts it awarded in the last 2 years.
See who they are and when they usually buy →
Few and big, or many and small
Each dot is a buyer: how many promotional merchandise contracts it awarded against what they were worth. The busiest and biggest are named.
CouncilsEducationCentral governmentNHS and healthPolice, fire and rescueOther buyers
Top buyers by contracts awarded
| Rank | Buyer | Contracts | Value |
|---|---|---|---|
| 1 | Bournemouth, Christchurch and Poole Council | 3 | £8k |
| 2 | Gateshead Council | 3 | £1k |
| 3 | Oxford Brookes University | 2 | £360k |
| 4 | Darlington Borough Council | 2 | £52k |
| 5 | South Western Ambulance Service NHS Foundation Trust | 2 | Not published |
| 6 | Nottingham Trent University | 1 | £2m |
| 7 | Leeds Beckett University | 1 | £750k |
| 8 | University of East Anglia | 1 | £600k |
| 9 | University of Derby | 1 | £400k |
| 10 | University of South Wales | 1 | £400k |
104 promotional merchandise contracts awarded since 2021
- 92021
- 92022
- 162023
- 232024
- 262025
- 212026 so far
Prices
Half of promotional merchandise contracts are worth less than £90k
CouncilsEducationCentral governmentNHS and healthPolice, fire and rescueOther buyers
The 10 biggest promotional merchandise contracts
- Nottingham Trent UniversityExtravaganza · 7 Feb 2025
- Leeds Beckett UniversityGet Yourself Noticed · 26 Sep 2025
- University of East AngliaStreamline Corporate Limited · 12 Aug 2026
- University of DerbyJSW Uniwear · 20 Jan 2025
- University of South WalesGet Yourself Noticed · 12 Aug 2025
- University of BirminghamInfinity Incorporated · 20 Oct 2025
- Northumbria UniversityStreamline Corporate Limited · 8 Oct 2025
- Aston UniversityExtravaganza · 13 Jun 2025
- University of EdinburghTeemill Tech LTD · 17 Nov 2025
- Durham County CouncilAllwag Promotions · 21 Aug 2026
Renewing contracts
8 promotional merchandise contracts come up for renewal in the next 12 months
5 in the next 6 months. The 3 ending soonest are shown in full.
Ends Feb 2027
RBGKEW1131 - Nature Heroes Badges Framework
Royal Botanic Gardens, Kew · South East · 4-year contract
Held by Pawprint Trading Limited
Ends Feb 2027
PB2023-01364 - Retail Provider for Hopetown
Darlington Borough Council · North East · 3-year contract
Held by Emblem Print Products Limited
Promotional merchandise contract for a councilNorth EastUnder £100kEnds Feb 2027
Promotional merchandise contract for a councilWest Midlands£100k to £1mEnds Mar 2027
Promotional merchandise contract for a councilNorth EastValue not statedEnds Jul 2027
Promotional merchandise contract for a school, college or universityWest Midlands£100k to £1mEnds Aug 2027
Promotional merchandise contract for a councilEast MidlandsUnder £100kEnds Sep 2027
Where and when
The North East awards the most promotional merchandise contracts
Contracts by region and by month awarded. Click a region to filter the page.
FewerMore contracts
The regions as a table
| Region | Open now | Contracts | Value | Typical contract | Won the most | Bought the most | Renewing in 12 months |
|---|---|---|---|---|---|---|---|
| North East | 0 | 8 | £585k | £26k | Potts Print (UK) Limited (2) | Gateshead Council (3) | 3 |
| South West | 0 | 7 | £108k | £25k | Allwag Promotions (3) | Bournemouth, Christchurch and Poole Council (3) | 0 |
| East Midlands | 0 | 6 | £2.5m | £248k | Emblem Print Products Limited (2) | – | 1 |
| London | 0 | 5 | £350k | £80k | Allwag Promotions (2) | – | 0 |
| East of England | 1 | 4 | £727k | £53k | – | – | 0 |
| West Midlands | 0 | 3 | £650k | – | Extravaganza (2) | – | 2 |
| Yorkshire and the Humber | 0 | 2 | £800k | – | – | – | 0 |
| South East | 0 | 2 | £360k | – | – | Oxford Brookes University (2) | 1 |
| Scotland | 0 | 2 | £200k | – | – | – | 0 |
| North West | 0 | 1 | £53k | – | – | – | 0 |
| Wales | 0 | 1 | £400k | – | – | – | 1 |
| Northern Ireland | 0 | 0 | Not published | – | – | – | 0 |
Often bought with promotional merchandise
Key findings
- £89k a month
of promotional merchandise contracts awarded.
Typical contract £53k x 1.7 contracts a month, last 12 months. - 1.9
promotional merchandise contracts are awarded in a typical month.
45 contracts in the last 2 years. - 5
promotional merchandise contracts come up for renewal in the next 6 months.
Recurring contracts with a named supplier and a published end date before 4 May 2027. - 15
frameworks and DPSs are running for promotional merchandise work.
0 open to join now. - 71%
of promotional merchandise contracts are won by SMEs.
As recorded by the buyer, on 38 award notices.
How many promotional merchandise tenders and contracts are there?
| Since November 2021 | Last 12 months | |
|---|---|---|
| Notices published | 311 | 74 |
| Contracts awarded | 98 | 23 |
28 promotional merchandise contracts and frameworks end in the next 12 months, 26 of them recurring services. In the last two years, 38 buyers awarded promotional merchandise contracts to 29 suppliers.
Source: Find a Tender, Contracts Finder, Public Contracts Scotland, Sell2Wales and eTendersNI, to 4 November 2026. By Seamus White. How we count
Questions
How many promotional merchandise contracts does the UK public sector award?
45 in the 2 years to 4 November 2026, from 38 public buyers.
How long are promotional merchandise tenders open for?
The median promotional merchandise tender is open for 29 days from publication to deadline.
How much is a typical public sector promotional merchandise contract worth?
The median is £90k, and 77% are worth less than £250k.
Who wins the most public sector promotional merchandise contracts?
Allwag Promotions won the most (11). Extravaganza won the most by value (£2.3m).
Which buyers award the most promotional merchandise contracts?
Councils award 38% of them.
Which part of the UK awards the most promotional merchandise contracts?
The North East: 8 of 45 in the 2 years to 4 November 2026, then the South West (7) and the East Midlands (6).
How many promotional merchandise contracts come up for renewal in the next 12 months?
8 contracts end and are likely to be re-let, the first on 14 December 2026. Another 2 ending are one-off work.
Are there frameworks or DPSs for promotional merchandise work that are open to join?
15 frameworks and DPSs for promotional merchandise work are running. None are open to join now.
What is included
Supply of branded promotional items such as pens, bags, mugs, lanyards, bottles, badges, clothing and gifts for events, campaigns, brand launches and resale.
- Branded pens, bags, mugs, bottles, USB sticks and stickers
- Lanyards
- Branded T-shirts, hats and clothing in merchandise lots
- Sustainable merchandise
- Collectable badges and mascot toys
- Branded goods for resale in shops
What is not included
- Display stands and banners (see Banner printing)
- Exhibition stands (see Exhibition stand design and build)
- Staff recognition and reward vouchers (another industry:
- Uniforms and branded workwear (another industry: office-admin)