BidSkim
Free report
Service market

Customer relationship management contracts

UK public sector · 174 contracts awarded in the 12 months to 6 October 2026

Covering 600+ buyer portals · 5 years of records · Updated 6 October 2026 · How we count

Contracts awarded
174
Last 12 months
Median contract
£148k
Recorded value
Recorded value
£2.2bn
164 of 168 main-service contracts have a published value
Buyers
140
Suppliers
90

BidSkim assigns contracts to services from the notice text. How services are assigned

What stands out

  • The five suppliers that won the most customer relationship management contracts took 26% of them (46 of 174).
  • Contracts awarded per quarter held steady across the period.
  • The median contract, £148k, is 35% above the median across it & software contracts (£110k).

Who buys customer relationship management

By contracts awarded, the 12 months to 6 October 2026.

  1. 1West Lothian Council4 contracts
  2. 2Greater Manchester Combined Authority4 contracts
  3. 3British Business Bank3 contracts
  4. 4North Lincolnshire Council3 contracts
  5. 5NHS England3 contracts
  6. 6H M REVENUE & CUSTOMS2 contracts
  7. 7Student Loans Company2 contracts
  8. 8Home Office2 contracts
  9. 9Foreign, Commonwealth and Development Office2 contracts
  10. 10Humberside Police2 contracts

Top customer relationship management contractors by contracts won

The 12 months to 6 October 2026.

  1. 1Salesforce20 contracts
  2. 2Granicus9 contracts
  3. 3Forfront Limited7 contracts
  4. 4Phoenix Software5 contracts
  5. 5Alcium Software Limited5 contracts
  6. 6Softcat4 contracts
  7. 7dotdigital EMEA Limited4 contracts
  8. 8HubSpot4 contracts
  9. 9EY4 contracts
  10. 10XMA Limited3 contracts

Latest and largest awards

Each links to the official notice.

Latest

Largest

Contracts awarded by quarter

37Q4 2025*45Q1 202645Q2 202647Q3 20260Q4 2026*
* part quarter

Where the contracts were awarded

England 155 · Scotland 17 · Wales 2

London24South East20Scotland17North West16Yorkshire and The Humber16South West11North East9West Midlands8East Midlands6East of England2Wales2UK-wide or not stated43

What is included

Systems that hold customer, stakeholder, member, registrant or supporter records and manage enquiries, cases, relationships and campaigns, including CRM platform implementation, support and development, enquiry ticketing tools and customer data platforms.

  • CRM licences and replacements
  • Dynamics 365 and Salesforce configuration, support and development
  • Membership and registrant management
  • Supporter and alumni CRM
  • Email marketing automation
  • Customer information systems

What is not included

  • Public-facing forms and self-service portals -> it.ent.online-forms-workflow-platform
  • Complaints and FOI casework -> it.ent.complaints-foi-case-management
  • Social media management -> it.ent.social-media-management
  • Student recruitment engagement -> it.lob.international-student-admissions
  • Custom non-CRM apps on Salesforce or Dynamics -> it.dev.low-code-platform-development
  • IT service desk ticketing -> it.infra.it-service-management-software
  • Contact centre telephony -> it.tel.contact-centre-software
  • SMS gateways -> it.tel.sms-messaging

Often bought by the same buyers